Last week on Work Literacy the topic was about social networks for learning. Tony Karrer wrote a good summary of things that were noted, shared and learned. A number of people wrote that Linked-In was for professional connections while Facebook was more for social chatting. Others picked up on this and showed how Linked-In could be used for learning, but there were not a lot of instances of Facebook being used for learning.

A recent article by Marcia Conner in Fast Company is one of the best articles I’ve read on how Facebook can be used for learning, Face to Facebook Learning. She cites the work of one of my local colleagues, Hal:

Or how about the work of Hal Richman, who started the Convergence of Social and Business Networking group on Facebook to explore the learning he was seeing all around him. Early on he conducted a survey and 81% of group members said they like to merge their social and business worlds and 93% said they expected or aspired to meet people they will network and collaborate in the future. One qualitative response captured the essence of many others with, “It is important that business contacts get to see the real you. In that way you present a more rounded and credible personality who is more likely to engage others.” Discussion topics were thoughtful and revealing, helping me as a group member to learn about how others were grappling with important emergent themes.

There are lots of concrete examples and links to explore how Facebook can be used for learning and Marcia has created a group, What are you learning on Facebook?

This coming week (#2) at Work Literacy we will be discussing social bookmarks. I wrote about the basics of social bookmarks last year in Step 1: Free Your Bookmarks, which discussed how to get your data onto the Web cloud.

I think that social bookmarks and RSS aggregators are the two basic tools for using the Web for personal knowledge management. For those with limited social media experience, I usually suggest these two tools to get the hang of information flows on the web, which can feel like a tidal wave.

Dave Pollard, who is participating in the Connectivism and Connected Knowledge course notes how social media can have a connectivist aspect:

Refocusing Social Tools: Just as Knowledge Management is now shifting focus and attention from collection to connection, social media need to turn their attention to enabling more, more effective, more informed, more valuable conversations. They need to help us identify ‘the right people’ (to live with, make a living with, love, and talk to) and then connect with them in real time in simple yet powerful ways that mimic, as much as possible, face-to-face conversations. They also need to help us make these conversations and meetings and social interactions more effective — bring more clarity and context, reach consensus, enable stories to be told and remembered, capture non-verbal communication, and pick up from where we left off at the end of the last conversation — keeping us connected, all the time, everywhere.

Social bookmarks are but one aspect and one way to keep connected online, and in my experience one of the easiest ways to get started with web social media.

Getting your bookmarks out on the Web where you can easily access and search them definitely can help with personal productivity. It’s just easier to find things. However, it is only after some time when you have a number of pages marked with your tags and comments and when you have connected with other people that you realize that social bookmarks are more than just a heap of personal links. Other people start connecting to your network and they can annotate a link for members of their network. Suddenly, who you know becomes as important as what you know. If someone in your network knows that you’re interested in an area, perhaps they’ll find and mark a reference that you would never have found. Serendipity can happen, but only once you’ve engaged in the social space.

Here is an example of some recommendations from my network:

Stuart Henshall says that you should Use the Tools First: Then Talk to Me:

I just walked out of one session where the presenter made a joke about Facebook. I checked; I’m fairly sure he’s not on it. That’s a big problem that exists here. You cannot talk about the impact of wikis, blogs, social bookmarking, tagging, even search unless you actually use them.

I agreed with this as soon as I read it and then wondered why. You don’t ask a doctor to have first suffered a disease before discussing how to treat it. Many academics in business school have never started a company, yet they can talk about the fundamentals of business.

Why is the Web, and especially social media, so different?

I think that one fundamental difference about social media is that they have a strong influence on the user, very much in a McLuhanesque medium/message/massage way. Those who come to web media for the first time are like adults learning a new language. You cannot start with the same advanced mental models and metaphors that you have in your primary language. Furthermore, if you do get to an advanced level in your new language, you may not have noticed it but the language, with its idioms, metaphors and culture, has had a strong influence on how you think in that language.

Social media change the way you communicate. Write a blog for a year or more and your writing (and thinking) will change. Use Twitter for some time and you will get an immersed sense of being connected to many people and understanding them on a different level. Even the ubiquitous Facebook changes how you may think of being apart from friends. Social media can change the way you think.

When you adopt a web social medium you are also starting on the bottom, or at the single node level. You have to make connections with what will become your network, either by connecting to existing relationships or doing something that helps to create new relationships, like writing a post. Starting over again, in each medium, can be daunting, especially for someone in a position of authority who is concerned about image or influence.

Yes, you need to use the tools first. You have to understand what it’s like to be a node in a social network. There is almost nothing like it in the industrial workplace or school system to prepare you for this. Therefore you won’t know what you’re talking about until you learn the new language of online networks. The only way to learn a new language is through practice. Social media are new languages.

PS: I took Stuart’s advice and downloaded the social web browser, Flock, from which I wrote this post.

At the Work Literacy course (starts today, with 365 people registered) we’re using Ning as our social networking platform. According to my co-facilitator, Michele Martin, “Online social networks facilitate connections between people based on shared interests, values, membership in particular groups (i.e., friends, professional colleagues), etc. They make it easier for people to find and communicate with individuals who are in their networks using the Web as the interface.” That’s an okay working definition and gives those new to the concept an idea of what I’m talking about.

We chose Ning because it is easy to manage as a completely hosted service. It’s been around long enough to have the major kinks worked out, the company is well funded and all of the facilitators have used it before. We also don’t expect this community to be active for long after the 6 week course is over, though we could be surprised. We didn’t expect to have so many people sign up either. Our initial idea was to use Ning as the connector, while writing on our own blogs, or the Work Literacy blog. For communities that are going to be around for a longer period of time, a different platform could be more suitable.

I came across Grou.ps recently and set up a demo community. I like the interface and the various options for modules. Grou.ps also includes a wiki module. Like Ning, it is not open source, but the company says that an OS version is coming. Grou.ps has already donated a fair bit of code back to open source projects. I prefer using open source based platforms for any community site that has the potential to scale. With open source you keep the option of migrating the platform to your own servers where you can maintain better control of service.

Another new player that I’ve only looked at quickly is Buddy Press, a social networking framework built on WordPress MU (multi-user). An example of WordPressMU used for education is edublogs. Since I’m already using WordPress and wordpress.org has always been open source, I’m quite excited about this new set of tools. BuddyPress is in Beta at this time, so it may not be best for your first company-launched community. Let the geeks test it out first.

Finally, an older player in the open source community space is Elgg. The free Eduspaces service offers Elgg as a hosted service, which you can test out and connect with the educational technology community.

There are several options to test out social networking online as well as some open source platforms that won’t break the bank and will allow you to tinker with what’s under the hood. As far as the technology is concerned, there are few excuses not to try out social networking for work or learning. Notice that I didn’t have to mention the really big social networking platforms that are getting all the mainstream media attention?