Atlantic Social Media

Third Tuesday NB had a great meetup last night in Moncton, with CommandN TV on-site. They are an excellent example of folks from Atlantic Canada who have worked hard to create their own niche in this market, with growing success. Even though Jeff is the only one on the team who currently resides here, I think that that we may be able to lure them, and many others, here with a simpler lifestyle, cheaper housing, bigger yards, and lots of clean water (more water than we wanted this year).

I engaged in several conversations with start-ups and even was able to connect a few folks. I’m more positive about this business/social/tech gathering, which is very much a grassroots efforts, than many others that have been attempted in our region in the past decade. We had several people drive up from Halifax, which added to the mix. The Meetups cross over industries and disciplines and the inclusion of marketing & communications specialists has given techies a bit more shine. The conversations are just more interesting.

moncton meetup

Speaking of social media, there is a good review of Seven Social Media Consultants on R/WW, even highlighting a Canadian! Check out links to their blogs and podcasts for some more interesting perspectives.

Who do you trust on the Web?

BBC News reports on Tim Berners-Lee’s warning about trust on the Internet and the fact that unfounded rumours, such as those about the LHC, grow very quickly:

Sir Tim told BBC News that there needed to be new systems that would give websites a label for trustworthiness once they had been proved reliable sources.

Sir Tim and his new foundation are looking at ways to rate trustworthiness on the Web with something like Google Page Rank. I’m not sure that an external evaluation tool is really necessary and in the meantime each of us can have our own system. I know that I do.

I have developed relationships with:

  • people whom I know personally and trust
  • people with whom I connect on the Web who are consistently trustworthy in what they publish online (at least they admit their mistakes)
  • sources of information that are consistent and I have learned to trust at some level

Quite often I will check on a piece of information before writing about it. Google Search shows me what is being served up on the subject and Technorati tells me who’s blogging about it. I can send out a quick question on Twitter and that network may have some more information.

If I want to check the trustworthiness of a piece of information, I have many options. I can even blog about it –  and we know that there is no greater urge known to humankind than to correct someone who is wrong on the Internet. I’m sure I’ll be told that I’m wrong and then I can make a note about this on my original post and voilà, the Internet is fixed once again ;-)

We have many of the tools that we need to check sources and make sure that we are not being duped. Perhaps we lack the techniques and the motivation to do so. I hope that the next generation finds it more natural to think critically than our television generation does.

Community Platforms

Dion Hinchcliffe has a good overview of the leading technology platforms for communities of practice, ranking Joomla and Drupal at the top. I’ve used Mambo, from which Joomla developed (forked) and have used Drupal in several cases. I find Drupal to be exceptionally powerful but it requires a skilled team to implement it. If Joomla is like Mambo, it’s easier to get up and running but is not as flexible as Drupal. Anyway, it’s not really about the technology, but good tools can help the community grow and get its work done. Hinchcliffe also offers this example of the lifecycle of a CoP:

I’ve seen communities and members at these various stages and this is a good analogy. In my experience though, progression is not linear and people can depart from all levels. Here are some conclusions from a community of practice/interest I worked with five years ago:

  • A sense of community cannot be forced;
  • communities are self-defined;
  • communities are conversations; and
  • communities evolve over time.
  • Face-to-face contact can be the impetus for online conversations, while online contact can be the impetus for face-to-face meetings.
  • Communities of individuals have stronger bonds than communities of companies;
  • blogging helps to define dispersed communities; and
  • password-protected web sites do not encourage conversation.

Choosing a suitable platform can make your job easier but any technology will constrain the community in certain ways. It’s best to put off the technology selection to as late as possible, once you’ve got the pulse of the people, the work, the values and the vision.

Open Up

Martin Weller mulls over the notion that the Open University or OU should call itself the Open U, with an emphasis on “open”:

  • Open Source
  • Open educational resources
  • Open API
  • Open content
  • Open courses
  • Open participation

In an inter-networked society, open is the only way to remain relevant. Most newspapers have realized this by opening their online versions. Closed archives don’t get the links from bloggers and others commenting on the news and so they get cut off from the global conversation. The Connectivism and Connected Knowledge course, with about 2,000 students is an example of  “openness”. Anyone can join, students can register for credit at the University of Manitoba, and folks like me can just lurk and learn informally.

One of the arguments against open models is that people need to get paid and openness usurps the pay-for-service model. Anyone working with open source software knows this is not correct and that money can be made around an open model. It’s just made in different ways and at different points in the value network.

I have promoted open source business models on this blog for almost five years and I’m finally starting to see some shifts in the educational market. I’m also quite certain that there’s still a lot of room for several variants on this business model, but competition for attention and relevance is increasing. If you’re in the education business, it’s time to open up.

Open Source; a better model for all of us

Dave Snowden relates an experience with Wikipedia where the inner circle decides that the actions of a user are not appropriate and he is subsequently banned.

I don’t know all of the details here, but my interest is in the underlying model of Wikipedia. There is a major difference between open source and a free Web service. Most open source projects can be forked, or moved in another direction by a sub-group of the community. An example is the Mozilla Browser fork that became the wildly successful Firefox project. They were able to take the source code and then get rid of all the redundant stuff in Mozilla and create a light and effective web browser.

It appears that Wikipedia can be forked [please correct me if my interpretation is wrong]. It would take a large amount of effort, but if enough people were outraged by the actions of the inner circle, a new project could be started.

The beauty of the open source model, of which there are several variants, is that it is more difficult for a project to be controlled by special interests. This is definitely something to consider as we use more and more web applications for education. For instance, should we use the free Ning platform, open source Drupal or proprietary SharePoint for our educational community of practice?

Edge Thinking

The video of John Seely Brown on edge thinking is worth 15 minutes of your time.

JSB discusses the concept of workscapes (reminds me of Jay’s learnscape) and foresees that all managers will need general HR skills and that management will evolve over time to a coaching role. He also tells about how things changed when he became a free-agent after decades at XEROX-PARC. Within a year, JSB was more connected and had a more dynamic network than ever, and he credits social Web tools for this. The Web is a great place for do-it-ourselves learning and JSB sees work and learning becoming integrated [this is my own area of most passionate professional interest]. One example of the Web reducing the need for training is an older programmer learning new languages and techniques. He says that he just types in the exact programming error message in Google and instantly gets the performance support he needs.

Photo: Living on the Edge by Giant Ginkgo

I’m currently working on combining my last posts on The T&D Role and Learning & Performance into a more integrated article. JSB’s work, plus concepts like Wirearchy and Cynefin are starting to come together in my mind. I want to focus on the practicalities of creating a better workplace for a networked world, as many of the frameworks are already out there waiting to be implemented.

Changing the publishing model

Last week, Jay Cross hosted a discussion on the un-book and several people discussed the concept of self-publishing on the Web, given services like Lulu. The question was asked by Dave Gray, “Why publish and then get feedback?”. Also, with self-publishing the author stays in control of the process. The publishing world is changing.

Eric Frank from Flatworld Knowledge spoke about his new venture, which is set to go live in 2009, but already has 26 universities involved in testing the concept. Flatworld’s business model:

Our books are free online. We offer convenient, low-cost choices for students – print, audio, by-the-chapter, and more. Our books are open for instructors to mix, mash, and make their own. Our books are the hub of a social learning network where students learn from the book and each other.

Eric mentioned that they work with established authors/experts; use a Creative Commons license; and allow textbooks to be re-purposed for each user and/or the adopting faculty member. Revenue is generated on the add-ons such as print, audio, PDF’s, and later on the Kindle. All of this is designed to give faculty more control over content. The service includes the ability to make private/public notes and comments as well as text chat and later some social networking.

It’s a new business model but doesn’t push things too far, which should make it viable. The professors remain in control, which should get buy-in, and the service will not be disruptive to the teaching model in higher education. Lowering the cost of text books will be positive for students as well. The key will be in getting a critical mass of text books and it looks like this is proceeding well. Self-publishing, or at least publishing without the middle-man, appears to be hitting the mainstream and this should be good for anyone in the learning field.

Global Civics 301

Did you ever try to talk to teenagers about international politics or modern history? At our house, their eyes usually glaze over and the subject changes. Last night we watched Where in the World is Osama Bin Laden?, produced by the Morgan Spurlock who also made Fast Food Nation. This is the kind of documentary that takes on big issues but in a not too serious way, using humour to make its point.

I would recommend this movie as a starting point for discussions on terrorism, geopolitics, the war on terror or religious studies. Morgan ties together a story of discovery as he travels through North Africa, the Middle East and finally Pakistan, asking where is OBL. At various points he adds in computer-animated history lessons, which cover an entire semester’s worth of material in a few minutes. This movie keeps your attention, tells a serious story but doesn’t beat you over the head with the lesson. Judging by the comments on Twitter last night, this movie was a better use of my time than watching the Republican National Convention ;-)

If you’re looking for good movies on serious issues, see Global Civics 201 and Global Civics 101.

Changing the training and development role in the 21st C.

I received several comments on my last post on Learning and Performance in Balance. This post came about as I examined the role of training and development (T&D) in the workplace. My contention is that many organisational learning initiatives don’t achieve what they set out to do. They don’t enable learning at the individual level unless the person is already motivated and few are connected to performance objectives at the organisational level.

Instead, I think that a better approach would be for the organisation to focus on measurable performance and give workers the time and support to direct their own learning. The T&D function then provides support, but not direction, and also provides a feedback loop to develop better performance support from the organisation. This goes with Klaus Wittkuhn’s statement that:

It is not an intelligent strategy to train people to overcome system deficiencies. Instead, we should design the system properly to make sure that the performers can leverage all their capabilities.

The diagram that I developed is an attempt to show that workers know best about learning, given the time and support needed, while management understands the necessary performance indicators for the organisation to succeed.

There was some concern that such an approach would allow workers to prepare for their next job and rob the current organisation. This is a possibility but as the work environment becomes more complex it is better to have employees with diverse interests and skills who can adapt to changing circumstances, instead of only being able to deal with the current state. Management must support learning, but it is too far removed from the individual worker to be able to direct it. The real experts today are those workers closest to the problem, as I responded to Virginia Yonkers:

I think that a better approach in complex organisational environments, where there are few good practices, only emergent practices, we should look at the Cynefin Model. In a complex environment, “… in which the relationship between cause and effect can only be perceived in retrospect, but not in advance, the approach is to Probe – Sense – Respond and we can sense emergent practice”. My view on this is that it is better if the Probing happens from the bottom-up and then management’s role is to support these individual probe’s of sense-making. The “experts” are now those who are closest to the problem or challenge – the knowledge workers.

I’m not advocating for a Utopian state of affairs in the workplace as regards learning. We need to allocate resources better and one way is to focus on what people do best. Management deals best with what is measurable. Individuals handle all the variables that affect their lives and know what is best for them. They’ll do what they feel is best for themselves anyway. As Karyn Romeis comments, “There is just too much just-in-case, sheepdip stuff still around. There is ample evidence that, for many managers in the corporate world, training provision is a box-ticking exercise.”

Finally, Dave Ferguson reminded me that even in workplaces that require defined processes and  standardization, the workers have the ability to improve things, but need support to have these implemented. This can be the role of the T&D group in the 21st Century – to communicate what the workers have learned in such a way that management can understand it. This is a reversal of the top-down role of the industrial era.

Learning and Performance in Balance

If you scratch the surface of training and development in any organisation you realize that management doesn’t really care about learning; they want measurable performance. This is understandable and paying lip service to the learning organisation, et al, is a waste of time. At the organisational level, performance should be the only measure. However, there is much that cannot be measured and new work processes and skills are emerging in our digital economy. Management is usually the last to know about these, so they won’t likely be planning learning activities to support emergent processes.

In a complex work environment, where innovation is more important than following established procedures, responsibility for learning should be delegated to the lowest level  – the individual worker. These workers should be encouraged to collaborate in their learning activities, with little or no direction from above. Bottom-up emergent processes are better in a changing environment because those at the coal-face best understand the issues, even if they may not be able to articulate them.

I would suggest that in a knowledge-intensive work environment, where workers already have some degree of autonomy, it would be best to give them complete control over their learning. Just drop the organisational learning function and concentrate on performance. Management must then keep open communications with workers and can develop tools that will support emergent processes as they develop. Management will always be one step behind in this process, but that’s better than being completely out of touch.

It is a better balance to let workers direct their learning and collaborate as they see fit (within limits of privacy, security, etc). The modern organisation should get out of the learning business and into the business of supporting its workers.

My thanks to recent posts on this subject by Tony Karrer, Michele Martin and Clark Quinn.