Do You Have a Company Blog Strategy?

According to the Wall Street Journal, "Blogs Keep Internet Customers Coming Back – Small Firms Find Tool Useful for Recognition, Connecting With Buyers".

Instead of maligning blogs as being written by a million guys in pyjamas, the WSJ states:

The blog as business tool has arrived.

Some eight million Americans now publish blogs and 32 million people read them, according to the Pew Internet & American Life Project. What began as a form of public diary-keeping has become an important supplement to a business’s online strategy: Blogs can connect with consumers on a personal level — and keep them visiting a company’s Web site regularly.

Those inside the corporation/company/organisation/department may want to consider what Robert Paterson has to say:

Imagine you are a senior executive and one of your 20 old staffers asks you about whether we are going to have a Blog Strategy. You are surely going to be stumped.

I continue to be amazed at how busy people in corporate life are. The sad thing is that they are so busy that they don’t know what is going on and will find this a mystery

Blogs are not a mystery. You just have to start with the premise that markets are conversations, and go from there.

Comments temporarily disabled

I’ve disabled comments on this blog for a while, as I’m still getting a lot of comment spam. It does not get posted to the site, but I still have to clean it up in my comment queue. I cleaned out 65 this morning. You can always contact me via e-mail: hjarche at gmail.com

What, if any, suggestions do you have for education?

In answer to questions posed by our local district education council, I’ll submit a short list:

  1. Involve the community as suggested by Robert Paterson or as Dave Pollard says, "allow learners to connect and transact directly with front-line teachers, enablers, demonstrators, and real learning environments — on the learners’ terms"
  2. Add more play to our schools
  3. Focus on making learning enjoyable

Many of the graduates of our public school system do not have adequate critical thinking, problem solving nor media literacy skills, to name a few. We are preparing them to be passive recipients of a weak curriculum, when no curriculum can prepare them for the future. Why should one Minister of Education and few cloistered staff know more than the other 740,000 people in this Province? The Wisdom of Crowds tells us that as a collective we have the answers that have eluded those in charge, but no one is listening.

I don’t recommend more knee-jerk reactions, but the bottom line is that the school system works for fewer and fewer students. Tweaking the existing system is not good enough. Let’s start to experiment at a local level in some positive ways right now because we have nowhere to go but up.

OpenOffice.org 2.0

For the adventurous, OpenOffice.org 2.0 (Beta), the free, open source office suite that is compatible with MS Office, is now available for download and testing.

This one is our candidate for the first OpenOffice.org 2.0 Beta. It needs further testing and QA. If no showstoppers are found, it may be selected as our first public beta release. These builds need testing and your feedback. There are no guarantees.

It’s available for Windows and Linux, but not yet for Mac.

* March 4"The OpenOffice.org project is pleased to announce that the first public beta release of OpenOffice.org 2.0 is now available for download." This includes a Mac version.

On Education

The meeting for this evening was cancelled, and I won’t be able to attend the next one, so here is my parting shot:

"We are now at a point where we must educate our children in what no one knew yesterday, and prepare our schools for what no one knows yet." (attributed to Margaret Mead)

One more reason why I believe that we have to focus on learning processes, not subject matter.

Our Own Reformation

Robert Paterson has put together many of his thoughts on social software and societal reform in an excellent synthesis entitled, “Going Home – Our Reformation. Rob’s article begins:

I was in a meeting this week with a group of “educators”. We were talking about Communities of Practice. I mentioned blogging several times in the meeting. At the meeting’s end, one of the participants approached me and said, “Every time you mention blogging I get annoyed. It is only a fad and will never affect education.”
I believe that it is not a fad. I believe that Blogging, and its wider family of Social Software tools, will not only affect education but will shake our entire society to the core. I believe that our descendants will look back at its arrival the same way that we now look back at the advent of the printing press.

He continues with a number of current scenarios that show the desperate conditions we have created, and then goes on to show how targeted, local initiatives can get us out of this mess. The future that Rob sees for Prince Edward Island could happen almost anywhere, and he describes the kinds of grassroot projects that are possible and feasible. Rob’s description of the new schooling model is an example:

The School Revolution — As with seniors, the revolution in PEI schools did not happen as a result of any deliberate project to transform schools. What is happening is that a series of projects designed to engage children have taken hold. This work did not even take place in the regular school day but in the afternoon. The afternoon has become a place where children can do the one thing that they really love. They choose and then the community tries its best to find people who can take them to a place of great expertise.This idea had its start in two areas, Theatre and Sport. Theatre PEI began a community program in the afternoon to awaken kids to the thrill of theatre. At the same time, Sports PEI began a similar program to offer the average kids more opportunity in sport. All this work was organized and expanded by the use of local blog sites that were designed to engage the local community. The resources came from adults who lived close by.

Take some time to read Rob’s article and see if it makes sense to you. Either way; please make a comment. This is just the beginning and Rob has given us the first draft of the blueprint.
Here in Sackville, the town is going through a strategic planning process – once again. Our downtown is in decline, due in part to competition from the nearby Trans-Canada Highway development of fast food restaurants and drive-through shopping. The new highway also makes it easy to go to the big box stores and shopping complexes in nearby Moncton. Much of the discussion that I have heard to date is focused on the symptoms, not the root causes of the decline of the community. Instead of debating the problems for another decade, we now have some concrete examples of what we can do in Sackville (The Commons Network; The Media Revolution; Local Food Networks; Seniors College; and The Consulting Revolution) . Rob’s examples provide a starting point to initiate conversations on how to create our own future.

Thank you Rob, now it’s up to us.

One Down …

I started this blog one year ago today. I committed myself to write for at least one year on a regular basis (~400 actual posts).

I had had some other niche or project-specific blogs prior to last year, but almost all of my posts have been on this site for the past 365 days. A couple of weeks ago I wrote about the benefits of blogging for me and there really aren’t many negative aspects, other than the time commitment, so here comes year two :-)

Thanks to all of you who have helped me stay motivated this past year with your visits, comments and referrals.

Blogs for Traditional Businesses

During the past few weeks I’ve had the opportunity to once again take to the airways. Along the way I met some very interesting people and the talk usually turned to business. I explained what I did and several people were quite interested in blogs, particularly in order to reduce their e-mail, increase their reach or gather competitive intelligence.

Naturally, blogging has been taken up by the IT industry, as reported by the media; but brick & mortar industries are less in the news. The Tin Basher Blog, about a sheet metal company in the UK, is a notable exception. According to the Tin Basher, there is a direct return on investment on blogging for this company:

If we’re being conservative, we’ll say there’s been a 10% increase since we incorporated a blog. And, we’ll also say that it costs 10% of that 10% to have me write it, maintain the other websites and pay for hosting etc. And, once we get the next order we’ve been promised, that figure suddenly rises to nearer 40% of annual turnover, but without any increase in cost.

This is concrete and tangible, which you may know really appeals to me. It also makes sense to Will at GoodBasic, who has been discussing this issue and offers services around business and academic blogging .

I think that we have reached the tipping point on this technology, which has been tested by the Innovators & Early Adopters and we are ready to bridge the chasm to the more conservative majority. Using social software like blogs or even wikis is no longer about technology as software & hardware but rather technology as the application of organised and scientific knowledge to solve practical problems. There is a growing market for those who want to know how to use blogs for business – without the hype or geek speak.

Obviam Schola


John Taylor Gatto
, a former educator who was ‘New York City Teacher of the Year’, wrote an article in 2001 for Harper’s Magazine, entitled ‘Against School’. He starts by saying that for the thirty years that he was in the public school system, there was one constant — boredom.

They [students] said the work was stupid, that it made no sense, that they already knew it. They said they wanted to be doing something real, not just sitting around. They said teachers didn’t seem to know much about their subjects and clearly weren’t interested in learning more.

He goes on with his argument.

Do we really need school? I don’t mean education, just forced schooling: six classes a day, five days a week, nine months a year, for twelve years. Is this deadly routine really necessary? And if so, for what? Don’t hide behind reading, writing, and arithmetic as a rationale, because 2 million happy homeschoolers have surely put that banal justification to rest.

Gatto traces the roots of the modern school from Prussian military schools and alludes to a more sinister reason for our current school structure:

Divide children by subject, by age-grading, by constant rankings on tests, and by many other more subtle means, and it was unlikely that the ignorant mass of mankind, separated in childhood, would ever re-integrate into a dangerous whole.

After a review of some of the influential educators in America, Gatto concludes on a positive note:

After a long life, and thirty years in the public school trenches, I’ve concluded that genius is as common as dirt. We suppress our genius only because we haven’t yet figured out how to manage a population of educated men and women. The solution, I think, is simple and glorious. Let them manage themselves.

Given that most of the children in our schools today will not be working in a factory or for a corporation (except as casual workers for a multi-national franchise), why are we still preparing them to be docile recipients of information, doled out in pre-measured Pablum consistency? Not only does once size not fit all, it fits no one. Our current age-cohort school system of ‘bums in seats’ can easily be replaced by any number of other learning environments — apprenticeship, mentorship, collaborative learning across age groups, problem-based learning, etc.

For instance, the current cost of access to information is approaching zero. The same is happening with communications. Therefore, our children can connect with just about anyone and find out about any fact for almost free. In spite of this, our children go to school in the same group every day to receive parcels of information and are told to be quiet in class for six hours a day.

What are we preparing our children for? Definitely not to be entrepreneurial and start their own business (touted by our governments as the prime driver for prosperity). I don’t see any changes to this until something tips the balance, such as:

  • homeschoolers outnumber those in school;
  • a major financial crisis;
  • the price of gas makes it impossible for children to get to our collector schools; or
  • everyone realises that The Emporer Has No Clothes.

So there you have it. The problem is not that we don’t teach enough math or science or English. The problem is the structure itself. Until the structure is addressed, I don’t imagine that any fine-tuning of our current system will address the systemic problem that our schools promote childishness and discourage learning.

Non scholae sed vitae discimus

Our school district is holding a public “focus group” on March 1st in order to answer three questions:

  1. What is working in education in NB?
  2. What is not working in education in NB?
  3. What, if any, suggestions do you have for the DEC?

I have attended many such focus groups, including the recent one held by NextNB, and I am becoming cynical about the process of asking for public input and promptly ignoring it. I also have my doubts whether any input at the district level is going to have an effect on the system, as everything is controlled by the Minister of Education – curriculum, budgets, standards, etc.

I tend to agree with Peter Drucker’s points on public education – that schools tend to focus on weaknesses instead of strengths. I also believe that our schools focus too much on content dissemination and not enough on meta-skills like learning how to learn or information literacy. I’m not sure how to address these criticisms without some serious structural changes, and these will not happen at the district level.

Public consultation exercises strike me as something akin to rearranging the deck chairs on the Titanic – a bit futile. I know that the facilitators of this meeting are well-intentioned, but I don’t think that this session will have any impact on learning in our schools. Am I too jaded?

As a start, I have bookmarked a list of Public Education links to some interesting commentaries on the subject.
Any advice?