Renee DiResta discusses the challenges brought about by the printing press — invented in Europe in 1450 — and compares these with the current effects of digital networks in — Mediating Consent.
The printing press, invented approximately 50 years before the 95 Theses, extended Luther’s reach from the door of the cathedral to the entirety of Europe. His criticisms of the Church were the first use of mass media: critiques of Catholic doctrine in pithy, irreverent pamphlets, produced at scale and widely distributed. As a result, Luther ushered in not only Protestantism, but an entirely new media landscape: one in which traditional gatekeepers — the church, wealthy nobles — no longer held a monopoly on the information that reached the people. The Catholic Church responded, of course, with pamphlets of its own — defending Catholic doctrine, refuting the new heretics, fighting the battle for hearts, minds, and Truth. —RibbonFarm