ChangeThis

ChangeThis has been created as a distribution medium of rational, logical "manifestos" that encourage thought and debate. The ChangeThis Manifesto is in the same vein as The Cluetrain Manifesto, but the former reads less like a rant.

We?¢‚Ǩ‚Ñ¢re betting that a significant portion of the population wants to hear thoughtful, rational, constructive
arguments about important issues. We?¢‚Ǩ‚Ñ¢re certain that the best of these manifestos will
spread, hand to hand, person to person, until these manifestos have reached a critical mass and
actually changed the tone and substance of our debate.

The site includes a blog and there are a number of manifestos in the mill from authors like Malcolm Gladwell, Tom Peters and Seth Godin. It seems that the new medium is "retrieving" the pamphleteer of old, and I look forward to reading, and commenting on, future manifestos.

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