Jay Cross brings back some advice from Peter Drucker on how to manage knowledge workers and much of this advice is predicated on the concept of effective communication. Knowledge workers need to understand their role as assets in an organization and need to know what is going on while both learning and teaching as part of their work. I would say that all of my work is about communication. I’m not a communications specialist per se, but that’s almost all I do. I analyze communications and I sense patterns in what may be perceived as chaotic communications and I spend a lot of time talking, listening, reading, writing and presenting.


I noted a while back that over 20 years of military service could be distilled into the mastery of three processes in communications tools from the Army. Like most writers will tell you, the only way to become a good writer is to write. The same goes for knowledge workers. Spend more time communicating and master the wide variety of tools necessary for your networks. I’ve realized that writing a blog on a regular basis takes a different skill-set than writing reports or essays. The same goes for Twitter. Certain types of communications are well-suited for 140 characters and others are not. One of my objectives is to get better at creating videos and podcasts. Of courses, I’ll have to practice.

Photo by dalbera

2 Responses to “Communication”

  1. Bill Bennett


    In my experience the big problem with communication is there is too much focus on the technology used to get a message from a to b and not enough attention given to the quality of the message. Rambling unfocused emails, complex misunderstood phone discussions are just two examples.

    Personally, I’d suggest you forgo the videos and podcasts — unless you’ve got a message that needs visuals or audio. The time taken to master the technologies could be put to better use elsewhere.

    Incidentally, your blog indicates you certainly don’t have a problem with written communications.

    From my experience most knowledge workers should focus on short, sharp nuggets of communication. Twitter is excellent practice.


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