Throwing Sheep in the Boardroom could be sub-titled everything you wanted to know about social media but didn’t have the time to ask. The book is definitely comprehensive and is complete with hundreds of stories about the effects of online social networking. Anyone who is active in using and understanding social media may find this a bit of a repeat of the last few years of commentary on the subject, but those new to the field can find it here in one book, with plenty of end-notes.
The authors cover in detail the banning of Facebook and other sites by government agencies, schools and corporations. They also address some of the more positive aspects of social networking but I would not accuse them of being cyber-evangelists. There is some good analysis around open versus closed social networking sites. Citing the French aristocracy as an echo-chamber that failed to realise the factors that led to the Revolution, they use many other historical examples to place today’s situation in context. For instance, readers of this book will also get a short history of the Knights Templar.
This sums up the authors’ intent, and I think that they have achieved it:
What has interested us most is the Web 2.0 revolution’s impact on the three social dynamics that gave this book its structure: identity, status and power. It will be recalled that we describe our analytical approach to these themes as “3-D” – dis-aggregation of identities, democratization of status and diffusion of power.
Throwing Sheep in the Boardroom reads a bit like an academic treatise on Web 2.0 and would be useful for someone wanting a lot of information in one book. It could make a good course text book. For excellent analysis, without all the details, I would recommend Shirky’s Here Comes Everybody and for a deeper look at the fundamentals underlying the Internet economy I still consider Benkler’s The Wealth of Networks the most comprehensive examination to date.





