One Down …

I started this blog one year ago today. I committed myself to write for at least one year on a regular basis (~400 actual posts).

I had had some other niche or project-specific blogs prior to last year, but almost all of my posts have been on this site for the past 365 days. A couple of weeks ago I wrote about the benefits of blogging for me and there really aren’t many negative aspects, other than the time commitment, so here comes year two :-)

Thanks to all of you who have helped me stay motivated this past year with your visits, comments and referrals.

Blogs for Traditional Businesses

During the past few weeks I’ve had the opportunity to once again take to the airways. Along the way I met some very interesting people and the talk usually turned to business. I explained what I did and several people were quite interested in blogs, particularly in order to reduce their e-mail, increase their reach or gather competitive intelligence.

Naturally, blogging has been taken up by the IT industry, as reported by the media; but brick & mortar industries are less in the news. The Tin Basher Blog, about a sheet metal company in the UK, is a notable exception. According to the Tin Basher, there is a direct return on investment on blogging for this company:

If we’re being conservative, we’ll say there’s been a 10% increase since we incorporated a blog. And, we’ll also say that it costs 10% of that 10% to have me write it, maintain the other websites and pay for hosting etc. And, once we get the next order we’ve been promised, that figure suddenly rises to nearer 40% of annual turnover, but without any increase in cost.

This is concrete and tangible, which you may know really appeals to me. It also makes sense to Will at GoodBasic, who has been discussing this issue and offers services around business and academic blogging .

I think that we have reached the tipping point on this technology, which has been tested by the Innovators & Early Adopters and we are ready to bridge the chasm to the more conservative majority. Using social software like blogs or even wikis is no longer about technology as software & hardware but rather technology as the application of organised and scientific knowledge to solve practical problems. There is a growing market for those who want to know how to use blogs for business – without the hype or geek speak.

Obviam Schola


John Taylor Gatto
, a former educator who was ‘New York City Teacher of the Year’, wrote an article in 2001 for Harper’s Magazine, entitled ‘Against School’. He starts by saying that for the thirty years that he was in the public school system, there was one constant — boredom.

They [students] said the work was stupid, that it made no sense, that they already knew it. They said they wanted to be doing something real, not just sitting around. They said teachers didn’t seem to know much about their subjects and clearly weren’t interested in learning more.

He goes on with his argument.

Do we really need school? I don’t mean education, just forced schooling: six classes a day, five days a week, nine months a year, for twelve years. Is this deadly routine really necessary? And if so, for what? Don’t hide behind reading, writing, and arithmetic as a rationale, because 2 million happy homeschoolers have surely put that banal justification to rest.

Gatto traces the roots of the modern school from Prussian military schools and alludes to a more sinister reason for our current school structure:

Divide children by subject, by age-grading, by constant rankings on tests, and by many other more subtle means, and it was unlikely that the ignorant mass of mankind, separated in childhood, would ever re-integrate into a dangerous whole.

After a review of some of the influential educators in America, Gatto concludes on a positive note:

After a long life, and thirty years in the public school trenches, I’ve concluded that genius is as common as dirt. We suppress our genius only because we haven’t yet figured out how to manage a population of educated men and women. The solution, I think, is simple and glorious. Let them manage themselves.

Given that most of the children in our schools today will not be working in a factory or for a corporation (except as casual workers for a multi-national franchise), why are we still preparing them to be docile recipients of information, doled out in pre-measured Pablum consistency? Not only does once size not fit all, it fits no one. Our current age-cohort school system of ‘bums in seats’ can easily be replaced by any number of other learning environments — apprenticeship, mentorship, collaborative learning across age groups, problem-based learning, etc.

For instance, the current cost of access to information is approaching zero. The same is happening with communications. Therefore, our children can connect with just about anyone and find out about any fact for almost free. In spite of this, our children go to school in the same group every day to receive parcels of information and are told to be quiet in class for six hours a day.

What are we preparing our children for? Definitely not to be entrepreneurial and start their own business (touted by our governments as the prime driver for prosperity). I don’t see any changes to this until something tips the balance, such as:

  • homeschoolers outnumber those in school;
  • a major financial crisis;
  • the price of gas makes it impossible for children to get to our collector schools; or
  • everyone realises that The Emporer Has No Clothes.

So there you have it. The problem is not that we don’t teach enough math or science or English. The problem is the structure itself. Until the structure is addressed, I don’t imagine that any fine-tuning of our current system will address the systemic problem that our schools promote childishness and discourage learning.

Non scholae sed vitae discimus

Our school district is holding a public “focus group” on March 1st in order to answer three questions:

  1. What is working in education in NB?
  2. What is not working in education in NB?
  3. What, if any, suggestions do you have for the DEC?

I have attended many such focus groups, including the recent one held by NextNB, and I am becoming cynical about the process of asking for public input and promptly ignoring it. I also have my doubts whether any input at the district level is going to have an effect on the system, as everything is controlled by the Minister of Education – curriculum, budgets, standards, etc.

I tend to agree with Peter Drucker’s points on public education – that schools tend to focus on weaknesses instead of strengths. I also believe that our schools focus too much on content dissemination and not enough on meta-skills like learning how to learn or information literacy. I’m not sure how to address these criticisms without some serious structural changes, and these will not happen at the district level.

Public consultation exercises strike me as something akin to rearranging the deck chairs on the Titanic – a bit futile. I know that the facilitators of this meeting are well-intentioned, but I don’t think that this session will have any impact on learning in our schools. Am I too jaded?

As a start, I have bookmarked a list of Public Education links to some interesting commentaries on the subject.
Any advice?

Blogs + webfeeds + podcasting + iPod Shuffle = Business Solution

The guys at Infosential, a UK-based technology consultancy, have developed a great way to piece together some simple technologies (blogs, RSS, MP3, iPod Shuffle) in order to create a seamless competitive intelligence solution for a globe-trotting client.
Here’s the problem:

Our client is the classic Type-A personality, time-poor, stressed executive with too much to do and too little time to do it – he spends most of his life on planes in transit between meetings. He needs to keep up with the key developments in competitor intelligence, but gets very little opportunity to sit in front of a screen to browse through reports. Neither does he want to drag a large pile of paper around with him.

The solution, according to Tim Ducketts, starts by monitoring a variety of web-based information sources and recording the ones that may be of interest for their client. These recordings are made available as an RSS feed and the client can access these 3-4 minute recordings from anywhere in the world and then easily transfer them to an iPod Shuffle. The Shuffle measures 8.4 x 2.5 x 0.84 cm, which makes it pretty darned small.

This kind of a practical solution to a real-world problem validates the many hours of my monitoring and testing of new technologies, often without knowing where it will lead. In the end, I try to offer similar solutions that link a few of the right technologies with some innovative process and a little bit of insight in order to help somebody out. Well done Tim & Wayne.

Small Businesses, Loosely Joined

Following on the last post that business is about networks, is this article from the Rochester Democrat & Chronicle about three individual business operators (craftsman, interior designer & architect) who team up in different ways for different projects:


When they come together, the way that they work is as diverse as a buffet. Sometimes they recommend each other to their respective clients. Sometimes they work together as a team, while other times one will work for the other two. At times they unite and bid on larger commercial projects that they would not have been able to have on their own.

I have talked about the Organization of the Future and Natural Enterprises and am using some of these ideas in my own practice. When you work alone, you can max out pretty quickly on a project, so you always need a good list of partners. Like the three businessmen in the article, I don’t see any reason yet to create a corporate body or a defined partnership, and am content with this constantly morphing business model – just the right size for the job at hand. This self-styled "Dream Team", flies in the face of traditional business management consulting:

But the three have never crafted a business plan, named a board, taken titles or even set formal fee structures. They also maintain their separate companies.

Via Small Business Trends

Business 101

I guess that everything you really wanted to know about business you already learned in kindergarten, or maybe even earlier. I was talking about some of my projects last night and summed up the same business process at work with each organisation. Basically, business is about connecting someone with a need to someone with a solution, usually through some kind of referral system.

For instance if I need to get my roof fixed, I ask some friends and neighbours to recommend a good contactor. I take this information and filter it by who recommended whom and what my needs are. I then contact my first choice, engage the contractor, and then become another referrer (positive or negative) of these services.

In the corporate world it’s the same. An executive sees a problem, goes through his or her network and comes up with some recommendations. If you can provide a solution, and have some kind of relationship with one of that corporation’s networks, then you have a chance of doing business with them (I know, RFP’s are different, but networks still have an influence).

Therefore, doing business is – the act of connecting a problem with a solution though a reputation-based referral system (network).

This underscores the importance of understanding how networks work. You are only as good as the reputation that you have within the referral networks of your prospective clients. This is temporary and requires constant work and a slip can lead to ruin (e.g. Vioxx, WorldCom, Kryptonite Locks, etc).

So don’t think "markets", think "networks".

Taking back the Web

So how powerful is the blog as a marketing tool?

One year ago I had about 50 visitors per month on this site. Today, I have more than 30,000. I just did a search for "harold" on Google, and of over 11 million articles, I am now on the first page; the last entry, but still page one. I know that this is a bit of vanity and I don’t believe that this position will last [I may have been kicked to page two already], but the lesson here is that I have spent no money on advertising nor marketing.

I write 3-10 short articles per week and I participate in conversations that interest me. I have not paid for search engine optimization and I have not hired any marketing specialists. I’m just doing on the web what previously I was doing face-to-face. This is the power of blogs; to extend our reach while retrieving our sense of community.

Now this great honour of being on Google page one does not equate to market share nor additional revenue, but it shows how some guy in a small town in Atlantic Canada can be part of the global village. This is the power of networks, as discussed in The Cluetrain and recently evidenced by the over 25 million downloads of the free, open source web browser – Firefox.

Yes, Virginia, we can take back the Web.

ePortfolios

If you’re wondering about the value of ePortfolios in high school, then read Helen Barrett’s article in response to a student’s question, "I am a student in high school. Why is it manditory for me to make a proficient on my portfolio for me to graduate? I have all of my credits to graduate, but if I make lower than an proficient I don’t get to graduate."

Would you rather spend a day taking a series of tests that just make you nervous, don’t help you learn and only assess how well you can remember a lot of facts or solve a lot of problems, most of which are irrelevant to your life? And if you don’t pass those tests, you have to keep taking them until you do pass? Isn’t it much better to carefully and reflectively develop a portfolio that showcases your strengths and your growth over time?

For those interested in ePortfolios at the university level, take a look at ePortfolio@York

* You can also go to the Open Source Portfolio Initiative and see what this community initiative is doing around ePortfolios in general.

Via Jeremy Hiebert

Research on the Web

Will, at Weblogg-ed (an excellent resource for educators), discusses teachers, students and information literacy on the Web.

"I think it’s better for everyone if we just give them a list of sites they can use when they do their papers," the principal said, "and tell them they have to have a certain number of those resources in the final product."



Now, this is a loose transcript of the conversation, but the point is clear. Instead of teaching effective use of the tool, the easy way is to limit the reach of the tool, rein it in and limit its effect. If that is or will become the prevailing view, we are all in serious, serious trouble…

I see with my children (Grades 5 & 7) that research skills and media literacy are not developed at all in the New Brunswick school system. These are critical skills, especially since there are fewer resources in our school and public libraries. My own research has found two good online resources for students. The KVL Research Portal is easy to use and my son has found it quite helpful. The Big 6 Information Literacy site has some good information, but is not as dynamic as KVL’s. My perspective is that if the schools don’t teach information literacy, then it’s up to parents.

Any other recommendations would be appreciated. I put "Student Resources" sites on FURL for future reference.