Marshall McLuhan has influenced much of my work and I have used the tetrad from the Laws of Media many times to understand emerging technologies. A recent article in The Free Press by Benjamin Carlson was a refreshing read by someone who had just discovered McLuhan. I started reading McLuhan’s work in 1995.
I first stumbled upon Marshall McLuhan a year ago on YouTube. Within a minute or two of watching a clip, I was amazed: here was a man who, in 1977, seemed to be describing the dislocating experience of living in 2023, and he did so with more insight than people living today. That the words were coming from a craggy, mustachioed man in a rumpled suit only enhanced the eerie feeling. Here was a professor-as-prophet. McLuhan says, in part, to his TV host … I shared the clip on Twitter and it went viral with more than 6 million views —The Prophets 2024-03-02