Steve Epstein responds to an article in Syllabus describing the purchase of a proprietary course management system. Epstein feels that universities should not purchase CMS because they would be provided for free by content providers (read: textbook publishers). Epstein states:
In doing her financial analysis, Pletcher reported that she "considered license fee, plus five years maintenance, plus installation costs." Missing from the analysis are the cost of faculty development and the cost of faculty support. While these costs will continue with any campus based CMS, they are not necessary. Moreover, the cost of the present system, $3.3 million over five years, could be reduced to zero.
The cost of a CMS system is not necessary because publishers will provide them for free. For several years, leading publishers have provided electronic content that can be imported into many leading CMS. If the school paid for a CMS, this content can be used with the college’s system. If the school does not pay for the CMS, the content can still be used.
This potential model, of paying for the content and not the delivery system, shows that once again the medium of the Internet is spawning new business models. Any purchaser of technology systems has to clearly understand what the possible business models are – or wind up spending $3.3M more than was necessary.