“The communicative solution to pervasive misinformation is not better facts, but better frames”, concludes Kate Starbird (University of Washington) in Facts, frames, and (mis)interpretations: Understanding rumors as collective sensemaking. Starbird describes the case of a frame called ‘Sharpiegate’ during the 2020 US Presidential election.
We highlight how, prior to the election, elites in politics and media — including President Trump himself — set an expectation (or a frame) of a “rigged election.” As the election progressed, many of President Trump’s supporters went to the polls (or their mailboxes) and misinterpreted their own experiences through that lens. Later, they went online, sharing those experiences and seeing other “evidence” from around the country, which they interpreted through the same “rigged election” or “voter fraud” frame.
The entire post is worth reading. I want to highlight three insights Starbird found concerning rumors, conspiracy theorizing, and disinformation.
