I have been thinking about storytelling lately as a lot of people are talking about it as essential for business, leadership, and whatever ails you. I have discussed it a few times over the years and have reviewed these thoughts. It appears that in the network era, storytelling is being retrieved, especially through podcasting and videos. Stories can be the glue, holding information together in some semblance of order, for our brains to process into knowledge.
We are storytelling creatures. Shawn Callahan noted that, “Our memories evolved to hunt, gather & avoid danger. Now we have great memories for places, faces & emotions. Why stories are memorable.” Stories are a key factor in how we learn, especially socially. Roger Schank observed that, “Comprehension is mapping your stories onto mine.” Stories are how we best remember and a story can be thought of as what happens in the gap between expectations and results.
