Creating our future

Last night I attended our town’s Business Retention & Expansion briefing, which reported on findings from a study conducted last year. One of the findings was that the local business priority is to attract industry to the town. Key issues for local businesses were cost of leasing space; municipal taxes; availability of zoned land and land costs. The local economic development agency stated that it would help businesses in the area through training, mentorship and supporting tourism. The town’s strategy will be a “build it and they will come” approach, focusing on a few key sectors and attempting to attract businesses in those areas.

I contrast this with Richard Florida’s presentation in Sackville two weeks ago. First of all, I noted that 64% of total employment in the town is in what Florida calls the creative economy [I added up – Health & Education; Professional & Information; Finance & Insurance; Other services]. According to Florida, “People don’t move to the jobs – the jobs move to the people“. He also said that we are currently going through a fundamental economic transformation and that the key to economic success will be to stoke the creative furnace of each and every citizen. However, no one asked how Sackville could grow its three T’s (technology, talent and tolerance). For example, municipal wi-fi was not seen as a business need; supporting arts & culture is not a business priority and attracting immigrants did not even get discussed. As I walked home, I was thinking that there is a significant difference between asking people their needs and doing what’s needed.

Last night’s discussion was about supporting existing businesses and I likened it to a similar discussion that could have taken place 100 years ago, with concerned business leaders trying to determine how best to support the local carriage factory. Balancing current demands while looking to the future and preparing for a changing world will be a major challenge for all communities in North America. For instance, how will tourism change with a US economy in recession and fossil fuel prices continuing to increase? Would improved broadband access and capability be a better investment than an industrial park? I don’t have the answers, but I know that business as usual is not the solution.

The Attention Crisis in Learning

Tony Karrer has an excellent post on the implications of the long tail on organisational learning and compares training organisations to publishers. The challenge is not having enough stuff to distribute, it’s getting attention at the receiving end. He finishes by asking these questions:

  • How do we get into the attention economy business?
  • How do we dramatically lower production and delivery costs?
  • How do we support self-service learning and user generated content?
  • How do we foster knowledge worker skills?
  • What are the new metrics?
  • What does this mean for our current learning systems?
  • How do we aggregate content?
  • What are the legal and compliance issues?
  • What are the new roles that must be created to go after this?
  • Where do our skills fit? What new skills do we need?

Some of these questions are dependent on how we respond to others.

I think that the first step in gaining attention is figuring out 1) how to support self-service learning and user generated content which in turn fosters empowerment.

With user-generated content as the norm, then we have already established 2) how to get into the attention economy business as well as 3) how to dramatically lower production and delivery costs through participatory teaching & learning.

With user-generated content as the norm we can also establish 4) the new metrics [participation] and have at the same time provided a medium for 5) how to foster knowledge worker skills [through participation].

6) What does this mean for our current learning systems? Probably that many people may need to find other employment.

7) How do we aggregate content? That’s just a technical question that is being addressed in several venues.

8 ) What are the legal and compliance issues? Probably less difficult then the lawyers would lead us to believe, especially if empowerment and participation are what we really want.

9) What are the new roles that must be created to go after this? The roles will be as different as when a dictatorship becomes a democracy, such as the abolition of the Ministry of Information.
10) Where do our skills fit? What new skills do we need? We will have to become learners ourselves.

A participatory learning ecology gets rid of the intermediaries but puts more responsibility on all members of the network. Each node must contribute or risk exclusion from the network. I can’t see any way of making this work other than through empowerment of every individual and opening the channels for communication and collaboration.

Bilingual education for all?

It seems that bilingual education may finally become the norm in Canada’s only officially bilingual province, according to CanadaEast:

“We have immersion for people who like bilingualism, and for those who don’t like bilingualism there is Core French, and don’t worry, your child won’t really be learning French in Core French,” said Lamrock [NB Minister of Education] with an ironic tone.

“Maybe bilingualism isn’t accepted with unanimity, but we have a resolution: bilingualism is here to stay and maybe it is time to say bilingualism is a competence that everyone must have in New Brunswick.”

The official announcement should occur in a couple of weeks and then we can get on with other important issues in public education.

Recognising desirable patterns

I’ve been reading as much of Dave Snowden’s work as possible, as I find the Cynefin framework makes a lot of sense to my own practice, which I’ve mentioned previously. In an earlier article, Snowden & Kurtz talk about an interesting case in The New Dynamics of Strategy: Sense-making in a Complex and Complicated World:

In another case, a group of West Point graduates were asked to manage the playtime of a kindergarten as a final year assignment. The cruel thing is that they were given time to prepare. They planned; they rationally identified objectives; they determined backup and response plans. They then tried to “order” children’s play based on rational design principles, and, in consequence, achieved chaos. They then observed what teachers do. Experienced teachers allow a degree of freedom at the start of the session, then intervene to stabilize desirable patterns and destabilize undesirable ones; and, when they are very clever, they seed the space so that the patterns they want are more likely to emerge.

To me, this case shows the weakness of instructional systems design.  We need a design model that helps to template “desirable patterns”; recognise “undesirable patterns” and provide a variety of “seeds” for the learning environment. This would be a far better approach for learning, as any learning intervention involving several people is arguably in a complex environment. One aspect of complex environments, according to the Cynefin model, is that “Cause and effect are only coherent in retrospect and do not repeat”. Sounds like most learning environments I know.

Low-cost content management

I was recently interviewed by Canadian Technology News and the resulting article, Six Strategies for Content Management, covers several points worth considering. Proprietary software and open source options for enterprise content management (ECM) are both discussed. I’m glad that I’m quoted on what I consider the two most important points:

  • Open source may do the job
  • Tap into free (or near-free) Web 2.0 ECM tools

School Closure?

Another school closure today. That’s the second this week, and schools weren’t closed on Monday, when we had the worst driving conditions of the year. Here it’s just a regular work day, with a telephone interview to do and a discussion with a client scheduled. For me, information technologies reduce my dependence on industrial technologies.

Schools are closed today because of the flooded, and now icy, streets with more freezing rain in the forecast. Our school system is more dependent on the state of the roads and whether buses can ship loads of students back and forth than any other factor. The schools, like many businesses, take it for granted that people have to be placed in a central classroom or office  in order to get the job done.  That’s an outdated model in my opinion.

The Provincial government is currently advertising for a “future school infrastructure needs analyst”.

Duties: Reporting to the Director of Educational Facilities and Pupil Transportation, the successful candidate will study norms and standards currently used in the construction and development of school infrastructures and evaluate facilities built over the past few years in order to determine whether they meet needs and expectations; consult with educational services to determine whether space allocation standards meet the needs of the instructional program and support services to education; consult with education stakeholders and other provincial jurisdictions; and study new standards and trends in the field of construction related to energy efficiency, environmental protection, new technologies, accessibility, and security.

I wonder if the Department will question the underlying assumptions of our industrial school system, such as:

  • Is there an optimal (more human) school size? [maybe 150 people]
  • What is the environmental cost of large, factory-style schools?
  • What effect does more than an hour per day of being bused have on learning readiness?
  • What role can information technologies  have in creating more individualized learning environments and connecting with learners and specialists around the world?
  • Add your own question …

Sackville CSA General Meeting 2008

Last night was the first General Meeting of Sackville’s Community Supported Agriculture (CSA) initiative, with about 60 people in attendance in spite of the bad road conditions. Kent Coates, Director of the CSA and a local farmer, gave a good overview of why we need sustainable, local agriculture and what we can do.

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We will have 60 memberships for local produce this year, up from 20 last year, and will stay there unless we get another farmer selling produce. We also have some local cattle ranchers offering natural beef.

As Kent said last night, “Fresh and Local Food requires Canadian Farmers to receive a fair price for their produce. The alternative is non-controlled imported food.” He went on to present these facts about imported food in Canada:

  • Most Imported Food is not Inspected in Canada
  • Less than 10% of imported food is inspected and it is not mandated to meet Health Canada Guidelines for Food production in Canada
  • No Processed Food is inspected unless a complaint has been received
  • The country of origin is not mandated on food labels

There was much food for thought last night …

AIM 2008

The 2nd Atlantic Internet Marketing Conference.
The Learning Event You Need to Succeed Online.
The Atlantic Internet Marketing Conference, in Moncton New Brunswick, May 4-6, 2008, brings together leading local and international experts to help businesses throughout Atlantic Canada market their companies online and win the web!

I will be a speaker at AIM this year and I thought I’d check out the other speakers listed. A quick search on each speaker revealed only a few who had some sort of online direct communication:

However, all of these blogs are company PR or multi-user blogs, and not much of the individual comes through, so it will be difficult for me to get to know these folks before the event. I do know some already, so that helps.

Since this conference is about marketing online, and one of the best ways to connect online is by having an authentic conversation with your market, I thought I’d meet several fellow bloggers; but not one other dedicated,  individual blogger shows on the list [please tell me if I’ve missed somebody’s blog or podcast or web radio show].

My topic for this event, which has yet to be confirmed, will be on how freelancers and small businesses can use the Web to market themselves, and a significant part of talk will be on the power of blogs. If you’re interested in blogging for business beyond carrying on a one-way conversation with the ether, then I hope to see you there.

One hundred years later

One hundred years ago was an age of print, when most of our information and knowledge came via books and newspapers. I was reminded of the changes that we’ve seen in information distribution with the release of Before Green Gables on the 100th anniversary of Anne of Green Gables.

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Budge Wilson was commissioned by Penguin Books and the L.M. Montgomery family to write the prequel to this popular series of books whose stories take place not far from where we live [full disclosure: Budge Wilson is my mother-in-law]. The official book launch and other events are happening in Toronto this week.

I have been interested in the entire process as I’ve watched from the sidelines. The way in which a work is commissioned by a publishing company, the fact that the heirs to Lucy Maud still have control over her works 100 years later and the slow process of going from manuscript to published book. It’s the opposite end of the spectrum from blogging, but then Budge’s prose is of significantly greater quality than my ramblings.

So what will publishing look like 100 years from now? The process of publishing this book is not that different than it was in Montgomery’s time. Will it be the same for Budge Wilson’s grandchildren should they decide to become authors? Will copyright, as we know it, still exist and will it be practical to enforce it?