Social Media and Learning: Implications

I’m continuing on my theme of capturing what we learned during our Work Literacy online workshop in 2008, before Ning pulls the plug on us. Previous posts have discussed several aspects of what we learned and I’d like to review some of the summative commentary.

What questions still linger? Jason Willensky – “Will we be forced to chase hot tools and social platforms to stay competitive… is this an ever-expanding universe of tech goodies? How can these tools help quiet participants be more interactive during a training class?”

Thinking about learning. Catherine Lombardozzi – “One of my favorite quotes is from Kent Seibert: ‘Reject the myth that we learn from experience and accept the reality that we learn by reflecting on experience.’ My experiences in this experiment underscored for me how important it is to reflect “out loud” – if not by engaging online, by taking some of what you’re thinking about and talking about it with others. These kinds of tools make it possible to compose and share your thoughts on what you are learning, to ask questions, to get feedback from others (many of whom you have never met). Tools also make it possible to learn from others… following their bookmarks, for example, or using the tools to make contacts, simplify your own research, and more. They expand our learning support system is fabulous ways.”

Workshop Design:

Virginia Yonkers – “The design of the course itself and even the question of how to measure the learning has posed a number of questions that I did not have coming in to the course (questions are good).

Specifically, what are some design options for courses that might be “open ended” that the social networking tools allow? How should we be reconfiguring course designs to support student learning, learning assessment, student support needs in their learning, and administrative planning requirements? How can we make learning both flexible, yet in line with administrator’s (organizations, schools, universities, etc…) goals and needs for accountability?”

Jeff Cobb – “I think one question a “course” like this raises is “Does it end?” It may taper off, but it seems to me the seeds are here for a continuing discussion, ongoing contribution of case studies, exploration of tools not examined here, etc. That kind of thing can, of course, simply continue out in the blogosphere, but it is helpful to have a more focused community.”

Immediately after the workshop, I wrote, So what did I learn or what was reinforced?

  • A loose-knit online learning community can scale to many participants and remain effective.
  • Only a small percentage ~10% of members will be active.
  • Wikis need to be extremely focused on real tasks/projects in order to be adopted.
  • If facilitators can seed good questions and provide feedback, then conversations can flourish.
  • Use a very gentle hand in controlling the learners and some will become highly participative.
  • Design for after the course, using tools like social bookmarks, so that artifacts can be used for reference or performance support.
  • Create the role of “synthesizer”. I found it quite helpful when Tony and Michele summarized the previous week’s activities.
  • Keep the structure loose enough so that it can grow or change according to the needs of the community.

Having worked with many other online communities in the past two years, I would say that the role of “synthesizer” remains important, and it is a critical part of being a good online community manager.

Introduction to Social Networking

Looking for deeper insight on social networks as they relate to work and learning? Here are four guidebooks for the network era: the perpetual beta series – social networking and much more!

Introduction to Social Networking

This was originally posted in 2008, after Michele Martin and I ran what today would be called a MOOC (massively open online course) with over 700 participants. It was called Work Literacy and was hosted on the Ning software platform. As the platform changed its fee structure, I exported a number of the pages and resources to my blog. What follows below the image, is what we suggested in 2008 [updated October 2016].

network-learning-model

Online social networks facilitate connections between people based on shared interests, values, membership in particular groups (i.e., friends, professional colleagues), etc. They make it easier for people to find and communicate with individuals who are in their networks using the Web as the interface.

By some definitions, just about all Web 2.0 tools are a form of social networking, but each platform highlights certain aspects. Ian McCarthy’s honeycomb model is one way to see the differences between consumer social media platforms, as it highlights 7 functions with 7 implications. For example LinkedIn is strong in Identity and also supports Relationships and Reputation. On the other hand, Facebook is strong in Relationships, and also supports Presence, Identity, Conversations, and Reputation. Ning is strong in Groups, and also supports Sharing and Conversations.

honeycomb-social-media

 

There are several different online social networks, but for our purposes, we focused on the three that tend to be used the most by learning professionals in 2008 – Facebook, LinkedIn and Ning. Each of these networks has its own unique style, functionality and patterns of usage. You will also find that different people are active in these different networks.

LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. It is more “buttoned-down” than Facebook with a more formal culture of relationships and connections. It is also the network of choice for most professionals.

Because LinkedIn is designed for professional networking, there’s a greater emphasis on building a reputation and connecting to employment and business opportunities. LinkedIn Questions and Answers is a way for people to ask questions and receive expert advice. Answers can be rated and people who do this well can improve their LinkedIn reputation. There are also employment listings and an ability to receive recommendations from your connections that then become part of your profile. You can also create and join groups.

Facebook was originally developed for college students to connect, so it has a more informal, social air than you find on LinkedIn. Now open to anyone, you will still find that Facebook is the preferred network for Millennials (2008) who see the encroachment of Boomers and, to a lesser extent, Gen X into the network as cause for some alarm.

Facebook combines the personal and the professional. Members can play games, join groups, share photos, and send each other virtual “gifts.” This is the network where you’re most likely to see both pictures of someone’s weekend activities, as well as a link to their online portfolio or professional website. Many companies are using Facebook as a recruitment tool for Gen Y, while college and university professors are exploring it’s use for their classes.

Ning is what’s referred to as a ‘white label’ network–anyone can use the Ning platform to create their own social network related to a particular topic or area of interest. We operated the MOOC on the Ning platform.

As a learning professional, you can think of Ning in two ways. First, there are a number of Ning networks related to various topics of interest to learning professionals that you could join. In addition, because Ning allows you to create your own network from scratch, you can also use it to facilitate learning events or activities. Therefore Ning offers opportunities for you to be both a joiner/collector and a creator.

One great advantage of Ning for learning is that it allows you set up your own private space that can only be accessed by members. It also offers great functionality, including allowing members to write blogs and engage in forum discussions.

A short note on owning your data

Open source gives you something extra though, and that is the ability to take the whole application, source code and all, and move it or even modify it. For instance, this website is on WordPress, an open source blogging platform. If I am not satisfied with my host, I can take the whole application and set it up somewhere else. I cannot do that with Gmail or Skype or Ning. Therefore, I own my data and the application that makes my data available to my readers. With almost 2,850 posts on this blog, these data are becoming quite important to me as my knowledge base. The decision to use an open source system as well as an OS database gives me a certain amount of flexibility, evidenced by my switch from Drupal to WordPress in 2006. My only costs were labour. I could not have taken my data out of a proprietary system (like Ning) as easily.

More information on owning your data.

Common Features of Social Networks

The ability to create a Profile page–this is your main “home” on the network. Different networks offer varying abilities to personalize your page in terms of look and feel. They may also differ in terms of the types of information you would include, such as name, location, education, etc. Facebook, for example, asks for your relationship status (because it’s more “social”), while on LinkedIn, which is primarily for professional use, does not.

A way to find and link to “friends” or connections–The purpose of a network is connections, so facilitating a members’ ability to find and connect to other people is important. Each network offers different types of search capabilities and once you’ve located a potential friend, you must send an “invitation” to invite them into your personal network.

Privacy Controls–In most networks, your ability to access more detailed information about a person is based on their status as one of your connections; “friends” can see much more information than those who are not your “friends.” You can control who is actually in your personal network by effectively managing who you invite into your network and whose invitations you accept.

The ability to send public and private messages–In Ning and Facebook, you can communicate with your connections either by sending a private message or “writing on their wall.” On LinkedIn, you communicate via person-to-person messages. Ning also provides Forums where members can interact with one another on specific topics (you’re reading this in one of the Ning forums).

Ability to share various digital objects and information–Both Ning and Facebook allow members to share various online items, including photos, videos and RSS feeds. LinkedIn offers some ability to share links, although it’s multimedia capacities are nothing like what you find on Facebook or Ning.

As in real life, the value of an online social network lies in the people. While you can have some fun playing around with some of a network’s online functionality, if you don’t have the right people in your network, it will be a waste. Here are some good resources on building a social network:

To learn more about the basics of social networking, check out Common Craft explanatory videos. You may also want to read this article (2008) on myths and risks.

Further Reading

PKM: social media for professional development

Blogs: Social Media’s Home Base

Social Media for Senior Managers

Social Business & Democracy

Social Networks Require Ownership

Social Media for Onboarding

Synergic3

I had the pleasure of spending the day getting up to date on the Synergic3 project, a joint effort between the National Research Council of Canada, l’Université de Moncton and Desire2Learn. The research agenda covers areas that may be of interest to those working with learning technologies:

DDRM – Distributed Digital Rights Management
MDX – Automated Metadata Extraction
LD Accelerators – Learning Design (and other) Accelerators
WWF – Weak Workflows

Some papers are publicly available here.

This applied research project has already resulted in commercial software:

The new Desire2Learn Instructional Design Wizard™ and Desire2Learn Course Builder™ are complementary to the existing content management tools, and are the result of substantial investment and years of intensive R&D involving clients, strategic research partners, including National Research Council of Canada (NRC) and Université de Moncton, along with many members of the Desire2Learn R&D group. For more information about this research partnership, please see www.synergic3.com.

I have watched this project evolve since 2004 – from idea to business model to proofs-of-concept & prototypes, and now to enterprise software. It has been most interesting and very educational.

Freelance lessons

Today marks the seventh anniversary of Jarche Consulting. With my semi-sabbatical just beginning, perhaps it’s a good time to reflect on some of what I’ve learned about being a freelance consultant. Here’s my advice:

  1. Start out with some cash in the bank because cash-flow is absolutely critical. You need to keep paying bills through the slow times and it’s almost guaranteed there will be slow times.
  2. Don’t start until you have a paying client. If you can, keep your job until you know for certain that you have a contract. This will help make the leap and avoid early-stage desperation.
  3. Diversify. Much of my paid work is high value, high paying consulting. This is great but it can be sporadic. Find some lower-paying work that will help you through the tough times. This could be seasonal contract work, perhaps in a different field. Also look for sources of residual income. I just started allowing advertising on my site and I regret not starting sooner. A few hundred dollars a month could come in handy and it takes time to build this up. Start early [this revenue stream was discontinued. I now host a community of practice].
  4. Keep your expenses as low as possible and pay with cash whenever you can. The low cost of living in Sackville has been a real advantage. However, look into leasing business equipment because you can claim the entire expense and it helps to keep you cash-positive. I lease my computers.
  5. Be careful what you give away for free. Sharing everything may not be in your best interest. I’ve only recently learned this lesson, as I was fairly certain that the more I shared, the better it would be for business. That’s not quite what has happened.
  6. Make sure you understand where and how money is made in your field. How do clients make purchasing decisions? If brand-name consulting firms are preferred, you may have difficulty marketing your services. Find clients who prefer freelancers.
  7. Join forces with others. The best thing to happen for my business was collaborating with my friends and colleagues at the Internet Time Alliance. Not only is it better for marketing, I also have learned much from them.

Learning on Twitter

Some of the things I learned on Twitter this past week.

“Research is what I’m doing when I don’t know what I’m doing.” ~ Werner Von Braun; via @LDguyMN

via @just4you & @jalam1001 – Video: Introduction to the semantic web 3.0

@jalam1001 : “Semantic web will always remain domain dependent niche; instead linked data and data moving and getting recombined again and again”

Adults can learn from 7th grader how a personal learning environment works; via @minutrition Interesting user interface: Symbaloo

Learning through Games:

World without Oil – play it before you live it; via @wesunruh
Superstruct: massively multiplayer forecasting game & Evoke: a 10 week crash course in changing the world; via @moehlert

What tools should we learn?

The LCB question this month is, What Tools Should we Learn, or:

The question is really about the specific tools that would make sense to learn today in order to be a valuable eLearning professional in 2015?

I’m going to start with a broad definition of tools, in the spirit of  The Educated Mind: How cognitive tools shape our understanding, an excellent read and highly recommended. I believe it is important for everyone, especially those in teaching or training roles, to develop critical thinking skills. My post on critical thinking in the organization, explains this in more detail.

As this image shows (click to expand), there are many web tools that can help develop critical thinking.

I would suggest that a cognitive web toolbox should be comprised of at least one tool from each category. There are many tools not listed, so explore and ask others for recommendations. Find and master tools that allow you to observe and study your field, participate in conversations that  push your understanding, challenge your assumptions, evaluate others’ arguments, and make tentative opinions that in turn will be challenged. The key is to be engaged in your learning and in your profession and web tools are all about connecting.

Tony also asked that suggested resources be provided, so here are some, copied from our Work Literacy Ning site (2008), that is in danger of getting bumped off the Net due to Ning’s new pricing policy. Thanks to Michele Martin for writing a significant portion of this.

Social Bookmarks

Perhaps the simplest way to start sharing organisational knowledge is with social bookmarks. Many people still have their list of Bookmarks/Favourites in their web browser, but when they’re not at their computer these links aren’t accessible. Enter the social bookmark.

Social bookmarks are web sites that let you create an account in order to save web pages. They differ from those on your browser in that 1) they’re accessible from anywhere; 2) you can clip a piece of the page for reference; 3) you can add categories (a.k.a. tags); 4) you can search your bookmarks; and 5) you can share your bookmarks with others.

The most widely used social bookmarking service is Delicious, which we will focus on this week.

One advantage of social bookmarks is that they don’t require the IT department’s permission to use. You can start sharing what you find interesting/important with your team or section without any new technology other than a web browser and access to the Internet. You’ll also find that you will be sending a lot fewer e-mails saying, “hey, check this out”. By creating your own “tag” you can have everyone finding information about competitors or new trends. A tag such as “ABC123? can be used by everyone to identify something for a specific project, and then you can search for that tag and the system will show you what everyone has found.

As you continue to use social bookmarks you will also see others who have bookmarked similar items and then follow their links to show even more interesting stuff in your field of interest. The more you share, the more you learn.

Harold uses social bookmarks for everything except some password-protected sites, like his bank. He also will set up a new category for a client if it can help communicate better.

If you want to keep your bookmarks away from prying eyes, you’ll have to mark all your posts as private. Another option, if you want to share within your organisation, would be to use an open source social bookmarking system and bring it inside your company’s firewall, but that would take some cooperation from the IT department. An example of an OS social bookmarking application is Ma.gnolia.

Tags, Tagging and Folksonomies

Dave Weinberger says that in a digital world, “everything is miscellaneous” in the book of the same name . A key difference between physical and digital objects is that digital objects can be in more than one place. For example, in a digital catalogue, you can find a sink in the hardware section or the kitchen section. The real object can only be in one location but the digital object can be linked in many areas at once.

Many computers still use file folders for classifying and storing digital files. The object can only be in one folder, and probably not the one you think it is in. However, that isn’t really necessary, and anyone who uses GMail knows that you can add as many tags as you want to an e-mail. All you e-mail are stored in one big “miscellaneous” bin, but you sort your correspondence by adding descriptive tags like – work, client A, jan08 or whatever you want.

Tags are labels that are used to describe things. Sometimes we use tags that are controlled by someone else, like the “wlning” tag that we’ve decided to use here. If all tags are controlled then we’re probably using a taxonomy. If each person uses their own self-defined tag, then the aggregated results that emerge are called folksonomies. Delicious is one big folksonomy. There’s more information about taxonomies, ontologies, folksonomies and thesauri at SmartLogic. Incidentally, Harold found this page in August and had bookmarked it on Delicious. To find it again, he just searched for the word “taxonomy” in his bookmarks and found this page, which was tagged – Library2.0; Learning; and student_resources. You may also want to check out this article, Tags and Folksonomies, Why Should You Care?.  An excellent screencast to watch on this topic is Knowledge Sharing with Tags, which describes some of the benefits of social bookmarking and tagging.

Blogs

Jay Cross, CEO of Internet Time Group and author of Informal Learning, likens a blog to a camera. It puts the world in a new perspective. Everything that the user encounters becomes a potential picture, or in the case of a blog, a potential post.

Bloggers continually search for interesting information they can post. When they post information, they must synthesize that information, formulate additional questions, contrast and make sense of differing viewpoints, and identify patterns and trends. Karyn Romeis, a learning solutions designer at Capita, a British professional services company, has been blogging for two years and finds that she gets tremendous value from it. “I’ve learned more from blogging in the past year than I learned in several years using other approaches,” she says.

Tracy Hamilton, an education assistant of organizational development at Southlake Regional Center in Newmarket, Canada, started blogging as the result of a conference a few months ago. She has a similar perspective. “Blogging is my main source of learning,” she says.

Part of the impact comes from the fact that a blog is public.  It raises the stakes much like having to do a presentation at a meeting or teaching in a classroom.  In fact, many of the same attributes of preparing and giving a classroom presentation apply to blogging.  Mark Oehlert, a well-known blogger who recently became the emerging technologies lead for Defense Acquisition University, “There is something that happens to a person when they hit that ‘publish’ button – you cross a threshold – you move from consumer to producer – you put your intellectual neck on the line and I really think that you aren’t the same person after that.”

Blogging is Networking

Blogs also act as a type of social networking tool.  Most people are familiar with social networking tools such as MySpace, Facebook or LinkedIn.  These tools aim to help people to connect and interact in a variety of ways, often based on a profile and personal communication.

Blogging also causes interaction and connection, but in a different and possibly more natural way.  Each time a blogger leaves a comment or links to another blogger’s post, they are having a conversation.  Over time, as the conversations continue, this leads to recognition and deeper relationships between the bloggers.  This is similar to content-based social networking that occurs in del.icio.us and Flickr, but blogging is based on a more open, fluid type of content and conversations.  Generally blogs also provide a more robust picture of the blogger through their continuous posts and conversation.  Using emerging tools such as MyBlogLog, bloggers can get to know who is visiting their blogs and who is in their community.

Once bloggers become connected, they often reach out to get help on a particular topic.  Karyn Romeis tells us, “It is amazing how unselfish bloggers are with what they know.  I am so convinced of the value of social networking that I am writing a dissertation on how it has transformed my professional practice.  Social networking has blurred the boundaries between work, play and learning, between corporate and academic, between formal and informal.”

This kind of help from a social network is invaluable.  Many workplace learning professionals find that building this network and having this sustained discussion allows them to discuss significant issues they face at their work in a way that’s not easy to duplicate through other avenues including face-to-face interaction.  Wendy Wickham, a medical applications trainer at George Washington University and a blogger since September 2006, started her blog because of several important projects, including an LMS implementation and some application upgrades.  Wendy says, “The folks in the learning blog space, including highly respected eLearning specialists and educators, have been incredibly supportive and provide valuable feedback.  When you are in the thick of the day-to-day – tight deadlines, resource constraints, and unsupportive environments – you can feel very isolated from what is happening with others.  Being involved with folks grappling with the same issues you are helps ease that isolation.”  Because of her blogging, Wendy was recently been invited to speak at a major conference.

It takes time to build up a social network using a blog, but it occurs naturally as part of the conversation.  Tracy Hamilton tells us, “You have to work at communicating with other people, asking questions, and responding to questions, but it is very much worth the effort.  The one thing I have really noticed and experienced about the blogging community is that everyone is extremely friendly, open and willing to share ideas and be mentors to one another.”  The process of connecting can be sped up by posting interesting questions, linking to other blogger’s posts, participating in activities such as the Learning Circuit Blog’s Big Question.  Of course, it’s also a good idea to get together with other bloggers at industry events.  There are rumors that bloggers like beer.

More Reading

I have my personal favorites on this topic such as (October 2006 Big Question – Should All Learning Professionals Be Blogging – (summary post) Top Ten Reasons to Blog and Not to Blog), but a great source is going to what people in this course have collected via social bookmarking:

How to become part of a blogging ecosystem (Lilia Efimova)

Twitter

Learning & micro-blogging (Twitter)

Leading through turbulent times with PKM

In what BP’s oil spill says about management today [dead link] the author talks about the need to deal with increasing complexity, concluding:

Navigating a business successfully through turbulent times requires the ability to deal with ambiguity, be resilient in the face of adversity, be authentic and have the innovative capacity to anticipate and respond to the unpredictable environment. Consequently, leading through permanent whitewater requires an ability to sense, make sense, decide and act quickly. It requires a sharp mind, humility and an openness to new experiences.

It’s what I call life in perpetual Beta and one way to deal with it is by developing a personal knowledge management process. Seek, Sense & Share in order to handle the complexity of the networked age. This isn’t a “nice-to-have”, optional approach to organizational learning. It’s a necessity. BP sure could use PKM at all levels.

Once more, across that chasm

Geoffrey Moore’s analogy of “crossing the chasm” is that any new technology is quickly adopted by innovators and early adopters, but there is a chasm to cross in order to get the more pragmatic majority to adopt the new technology. For marketing, this is the real challenge – can the new product get widespread acceptance? In many cases the development costs can only be recovered if the majority purchase the goods or services.

I have referred to this model before and even tied it to Gladwell’s “tipping point” theory. My consulting work is mostly bridging the chasm:

  1. I am an early adopter myself, and use this experience to work with the early pragmatic majority. I also use a broader definition of technology; being the application of organized and scientific knowledge to solve practical problems. I spend much of my time watching the innovators, and
  2. I then determine which of their ideas and new technologies would make sense for my clients. To do this, I have to keep trying out new tools and processes in my own work.
  3. It’s a balancing act, being on the leading edge but not the bleeding edge.

In 2005 I wrote that these technologies were ready to cross the chasm:

  • Blogs (with some difficulties) & RSS
  • Workflow Learning (including wider acceptance of performance support instead of training)
  • Open Source

… and that these probably wouldn’t get across, yet:

A year later the use of blogs had exploded, while workflow learning had stalled and I noted that an understanding of the value of informal learning was catching on. Wikis were becoming more popular, especially those that replicated word processesors, like Writely, which was later purchased to become Google Docs, used ubiquitously today. There appeared to be a growing interest in natural enterprises and something to replace corporatism as a guiding model, and this continues, though too slowly for me.

In 2010 we’ve seen Twitter and micro-sharing cross the chasm, while virtual worlds, like Second Life seem to be floundering. Informal learning is being discussed throughout the profession, but in many cases it’s just lipstick on a pig. Mobile tools are poised for a major breakthrough, though more as performance support and knowledge management than courses online. In the next few years, the use of collaborative work technologies, such as Google Docs or Sharepoint, will grow, while stand-alone learning applications will see a decline.

I think the next big shift in training/elearning will be the integration of learning into work. As staff costs continue to increase and the economy sputters for several more years, companies will look for reductions that also improve effectiveness. Once companies pass on the word that their staff are learning without a training department the shift will happen quickly. Learning professionals won’t even be involved in these conversations. Come back in five years and see if I’m right.

Plus ça change

Tony Bates made these recommendations to the University of New Brunswick, “to foster further development of knowledge-based industries in the province”:

1. Greater incorporation of ICT and other 21st century skills (e.g. independent learning, problem solving) in a wider range of programs and subject disciplines.

2. A gradual move from almost entirely face-to-face courses in first year programs to hybrid or fully distance programs in the fourth year undergraduate and graduate programs, as well as develop more online non-credit certificate or diploma programs focused on the lifelong learning market.

3. Start gradually to redesign courses in this way on a program by program basis. Make sure the new programs are properly resourced (time for development + learning technology support).

4. Stop treating distance education courses as extra load, but integrate them into regular credit programming as part of a normal teaching load for instructors, perhaps supplemented with revenues from full cost recovery courses aimed at lifelong learners.

5. Look to partnership and consortia to leverage the development of online programs on an international basis.

6. Provide systematic and comprehensive training in pedagogy and educational technology for instructors scheduled to work on online programs.

7. Provide instructional and web designers to work in teams with instructors for the redesign of courses.

After reading this and seeing what advice they got from the west coast, I just had to dust off a (not successful) online learning strategy proposal that Rob Paterson and I submitted to UNB in 2008. Here are some highlights:

We see the objective of building a community of learners as the critical aspect of any future endeavour in online learning.

In two years time, 2010, the web will be the principal place where most business, entertainment, and socializing will take place – learning will follow shortly – so by 2012 you will be a player or dead.

The university can still grant a degree and the degree has a certain amount of societal value. The university can also offer a social space, but most kids don’t need 4 years of this.

UNB wants to be a leader in online learning but there must be several reasons why the university is not a leader already. There is no competition in New Brunswick and little competition in the Atlantic provinces. One of the reasons for declining enrolment is demographics, as cited in the UNB Online Partnership document, and another is the lack of students outside the traditional age range. This age range is what business ventures call “low hanging fruit” and the model worked well when a university education was accessible, affordable and provided a decent return on investment. Given the rising cost of a university education and the declining perception of a bachelor’s degree, the traditional university business model has peaked
.

I respect Tony very much, but I do not believe that an incremental approach will work. However, it’s probably what the client wants to hear.

A unified performer-facing environment

Clark Quinn describes the need:

What seems to me to be the need is to have a unified performer-facing environment.  It should provide access to courses when those are relevant, resources/job aids, and eCommunity tools too.  That’s what a full technology support environment should contain.  And it should be performer- and performance-centric, so I come in and find my tools ‘to hand’.  And I ‘get’ the need for compliance, and the role of courses.

Jane Hart shows a model that could work:

Collaboration model

Here it is the social and collaboration aspects that are the focus for the learning – not the content – the content is co-created by the learners [workers] – so that the learner [worker] fully participates and is active in the learning.

This model is used where a problem-based or inquiry-based learning approach is used, and here the tutor [co-worker] is an equal member of the learning group “the guide on the side” rather than the “sage on the stage”.

Time to Get on the Cluetrain

As much as we may think it’s all about learning, it’s not. In the 21st century workplace, getting things done, solving problems and being creative & innovative are the orders of the day.

Thesis #8: In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.

Training professionals had it easy for the past century. Run the course and send them off to work. Now that we are all connected by networks, much of our work is becoming more transparent.

Thesis #12: There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

There’s no hiding in the global village. That means you can longer head off to a classroom removed from the work and do something disconnected from the realities and needs of workers. They’ll flame you on the back-channel and the whole world will find out pretty quickly. Just accelerate this tendency each year with new arrivals in the workforce and watch what happens.

Thesis #13: What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.

If training departments don’t get integrated with the work, they will become irrelevant.

Thesis #20: Companies need to realize their markets are often laughing. At them.