Fake news. PR hype. Content marketing. Advertorials. Click bait. Propaganda. Doublespeak. Newspeak. Yellow journalism. Shock jocks. Post-truth. Spam. Phishing.
Digital information comes from all directions, and much of it from dubious sources or with the intent to misinform. Today, it is just too easy to create, replicate, and share digital information. As a result, we are enveloped in it. This is why ad blockers on browsers have become so popular. It’s why everyone needs spam filters for their email. Filter failure is not acceptable in the digital workplace. But neither is living in an information bubble.
The challenge for any organization dependent on knowledge is to ensure that implicit knowledge from those closest to customers and the external world informs the explicit knowledge that is shared throughout the company. Knowledge flow has to continuously become knowledge stock. Individuals practising personal knowledge mastery have to be an intrinsic part of organizational knowledge management. Knowledge comes from and through an organization’s people. It is not some external material distributed through the chain of command.