Net Work Skills

Imagine if we limited our conversations to only those in the same office.  We would miss out on so many learning opportunities. Well it seems some people are still missing out.  Today, people with larger and more diverse networks have an advantage as professionals and in dealing with change. They are engaged in a constant flow of sense-making through multiple conversations.

Every professional needs to be open to continuous learning and to make much of it transparent in order to cooperate with others. Nothing remains the same, and the only way to remain relevant in the network era is to stay connected. This is life in perpetual Beta.

An open attitude is increasingly important. The people who blog or connect on social media can get things done quicker, find answers faster, get advice and just be more effective. All of this requires professional networks and these take time to build the necessary trust before one can even ask for help. For instance, strangers usually have to know something about someone before they will help out. Without some persistent point of presence (blog, Twitter, LinkedIn), one is invisible online unless he or she is already famous. Most of us are not.

It is not just an advantage to belong to diverse professional networks but in recent years the situation has tipped so that it is now a significant disadvantage to not actively participate in social learning networks.

With social media, anyone can easily create digital content and collaborate with others without any special programming skills. And the kinds of skills needed for all professionals today are not so much specific social media platforms, but rather changes in attitudes and perspective.

It is getting difficult for anyone to be an expert other than in a very narrow field for a short period of time. Bloggers can quickly get the scoop on professional journalists. As knowledge workers, we are like actors — only as good as our last performance. For a fleeting time, we may be viewed as experts. This erosion in perceived and conferred expertise means that professionals have to become learners themselves and follow the flow of the ever-expanding bodies of knowledge related to their fields. It is a shift away from subject matter experts and toward subject matter networks.

“Creativity is a conversation—a tension—between individuals working on individual problems, and the professional communities they belong to.”~ David Williamson Shaffer

Conversation is an essential part of being a networked professional today. One person cannot know everything, but can add to, as well as benefit from, the knowledge of others by engaging in various online conversations. Social media let anyone join in professional conversations, and conversely, may isolate those who do not.

Professionals immersed in communities of practice, or those continuously pushing their informal learning opportunities, may have a larger zone of proximal development (the gap between a person’s current development level and the potential level of development). They are more open to learning and to expanding their knowledge. Active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in any field.

Being a professional in the network era is becoming more about your network than your current knowledge.

Fields of knowledge are expanding, new tools are constantly being introduced, and over a billion people are connected via the Internet. However, blogging still stands out as nearly ubiquitous, especially for professional development. Varieties of blogs include text, video, and audio, but blogs are relatively simple, give individuals voice, and enable conversation to flow. One can think of a blog as a professional journal to record thoughts and ask questions of peers.

Each blog post has a unique identifier (permalink) which can be referenced by others, without permission. This is where blogs still remain superior to many walled information gardens, like Facebook. Blogs enhance serendipity. Blog posts do not need to be perfect essays but can help make sense of the learning process. The comments between blogs help create networks of conversations around issues or topics.

Even once connected with social media, the critical aspect that remains is attitude. Accepting that we will never know everything, but that others may be able to help, is the first step in becoming a networked professional. This is an acceptance of a world in flux, and that knowledge is neither constant nor fixed.

Instead of trying to know everything in the field, we can concentrate on knowing with whom to connect. The network becomes all-important. That means embracing an attitude of openness and collaboration—joining others on a journey of understanding. Giving up control is a first step on this journey.

Having a blog, a permanent presence on the web, becomes the jumping off point for deeper professional discussions. I call it my home base. Producing a blog also opens a person up to criticism, so once again, an open attitude to learning is essential.

Networked professionals can no longer rest on their past accomplishments while their fields of knowledge change and grow. 

Through sharing and exposing their work on the web, networked professionals can connect to communities of practice and get informal peer review. There is no way to stay current all by ourselves. With blogs and other collaboration methods, each of us can become a participatory node in various communities of practice.

The whole becomes greater than the sum of the parts, and knowing who to call becomes more important than having the right answer. But we are all humans and we relate on a human level, which means that we first have to get to know others and develop a level of trust before real sharing can happen. Collaboration is a two-way street.

Finally, critical thinking – the questioning of underlying assumptions, including our own – is becoming all-important as we have to make our own way in the network era. Critical thinking can be looked at as four main activities, which social media can help us achieve:

  • Observing and studying our fields
  • Participating in professional communities
  • Building tentative opinions
  • Challenging and evaluating ideas

In the early 21st century, it’s time for all professionals to develop net work skills.

Shared thoughts

Over the years I’ve written a fair number of words on this blog, starting in 2004. Some words have resonated with others and have been picked up on blogs and shared via Twitter or other social media. The thoughts in this presentation reflect my perspectives on the work I have been doing for over a decade.

You might think of it as a visual business card.

"Serendipity is too important to be left to chance"

Here are some of the insights and observations that were shared via Twitter this past week.

If you read no further: for EVERYONE in the training business, read this entire article, via @MimiBarbara – Evolving Training Into the Perfect Hole by Gary Wise:

If we architect the learning resources correctly, we will have an ecosystem where…

The right performers will have seamless, frictionless, and ubiquitous access…
– to the right learning assets
– at their moment of learning need
– in a work context-friendly amount
– in a readily-consumable format
– to/from the right devices

Serendipity is too important to be left to chanceYossi Vardi, standing in a hallway during a session at TED2012″ via @jhagel

Ideology narrows our thinking and keeps us from effectively addressing complex problems.” via @demingSOS

Self-education is, I firmly believe, the only kind of education there is. ~ Isaac Asimov” – via @psychoBOBlogy

through the lens of the Cynefin framework – by @davecormier [MOOCs (massively open online courses) may be more suitable for workplace learning than academia] –

MOOCs as a structure – and rhizomatic learning as an approach – privilege a certain kind of learning and learner. The MOOC offers an ecosystem in which a person can become familiar with a particular domain. Rhizomatic learning is a way of navigating that ecosystem that empowers the student to make their own maps of knowledge, to be ‘cartographers’ inside that domain. It suggests that the interacting with a community in a given domain is learning. The community is the curriculum.

Micro-blogging: the liquid knowledge network – by @dpontefract [e.g. narrating your work]

Two years ago, I wrote that ‘Micro-Blogging is Good For Leadership, Good for Your Culture and I haven’t flinched since.

Two years later however, I am altering my thoughts somewhat. I now believe micro-blogging must be positioned as an organizational habit for employees. (whether for internal or external purposes)

Micro-blogging; it’s truly the liquid knowledge network that (when immersed in daily work routines) can help expedite many work processes as compared to an organization without micro-blogging services and without the all-too-important habit of micro-blogging itself.

Dickinson, Gauguin, Bronte: Communication, collaboration & social networks contribute to creativity – via @JohnnieMoore

[Professor Katherine Giuffre] concludes – It was not when the artists were alone … that they were most creative, but when they were attached to others in a more moderate way and when those others were close to each other, although, again, not so close as to form one cohesive group. (p. 836)

Photo by Kenneth Allen

Making collaborative work work

Everyone talks about collaboration in the workplace today but what does it really mean? How do you get from here to there? Every snake oil salesman is selling social something: enterprise social; social learning; social CRM; etc. For me it boils down to three principles.

Narration of Work: This means actually talking about what you are doing. It’s making your tacit knowledge (what you feel) more explicit (what you are doing with that knowledge). Narrating your work is a powerful behaviour changer, as anyone who blogs regularly can attest. Of course, I mean personal or professional blogs, not writing articles just to attract eyeballs and increase advertising revenue.

In an organization, narration can take many forms. It could be a regular blog; sharing day-to-day happenings in activity streams; taking pictures and videos; or just having regular discussions. Developing good narration skills, like adding value to information, takes time and practice, so don’t expect overnight miracles.

Narration of work is the first step in becoming a social enterprise.

Transparency: This is an easy concept to understand but much more difficult to implement in the enterprise. It’s switching the default mode to sharing. This can be enabled by social media but note that social media also make the company culture transparent. A dysfunctional company culture does not improve with transparency, it just gets exposed. Here’s an observation from Ross Mayfield, founder of SocialText, in 2007:

But I’ll also make one argument, about how the change in tools may be deterministic for changing culture and about cultural spillover.  Blogs and Wikis are inherently more transparent than email, where 90% of collaboration occurs.  Users are first gaining exposure to these tools as consumers, within consumer culture.  The default in that culture with these tools is transparency and sharing.  Corporate cultures vary. I can say that we see earlier adoption by corporations with healthy cultures and management practices such as 360 degree reviews, and adoption practices matter.  But it should be noted that consumer culture spills over to corporate culture.  And because this culture shift aids practice building, I’d assert that these tools will trend us towards transparency.

Use social media to promote transparency but be ready to deal with the culture that is exposed. Transparency means real knowledge-sharing. The prime benefit cited for social media in the enterprise is increasing the speed of access to knowledge. This is what transparency enables and it’s necessary to implement the third principle.

Shared Power: Jon Husband describes wirearchy as; “a dynamic two-way flow of power and authority based on information, knowledge, trust and credibility, enabled by interconnected people and technology.” This is the desired state, but getting there is difficult. Companies that start with this objective have an advantage over existing hierarchical cultures. Examples of shared-power organizations are growing, but not so much that they are the majority.

Start with narration and move toward transparency, with a longer-term objective of shared power. This third principle is essential for social businesses that derive their value from complex and creative work. In these organizations, the higher value work is at the edges and power has to be pushed out to enable exception-handling, the real work in the connected enterprise.

These three simple principles should be enough guidance. The rest depends on the specific context of each organization and the ability to keep things in perpetual Beta.

“You have to have an idea of what you are going to do, but it should be a vague idea.”  ~ Pablo Picasso

 Thanks to Chris Mackay for the title of this post.

View the conversation on Google Plus

subject matter networks

“I think the singular SME is an antiquated a notion as the solitary game player & our development pipelines need to change.” writes Mark Oehlert, on Twitter. Mark coined the term, subject matter networks, as a change from the industrial concept of subject matter expert, or SME, a term I first heard in the military in the mid-1970’s. But the world has changed and most notably during the past decade.

Image: Clark Quinn

We have become connected

With all of these connections, complexity ensues. Markets in Asia can have an impact on a local grocer. The release of not-so-secret diplomatic cables influence events like the Arab Spring.

In a complex world the optimal social form is the multi-organizational network and emergent practices must be continuously developed through cooperation. In such an environment, the lone expert is at a disadvantage. He or she cannot learn and adapt as fast as a cooperative network.

So the critical skills for people formerly known as SME’s are how to become contributing members of subject matter networks. Part of this is in narrating one’s work and learning. I have called personal knowledge mastery (PKM) – our part of the social learning contract. One cannot be effective in professional networks without contributing. Subject matter networks are made up of many contributors. A key skill is in weaving the best networks together.

We collectively realized before forming the Internet Time Alliance that we were much less effective on our own than working cooperatively. Based on the feedback and interest from many people over the  past year, I think we will see more cooperative alliances created. Part of our advantage is the ability to bring many subject matter networks together.

Distributed research needs collaborative researchers

“What Sanofi is doing is reducing its own internal research capacity,” he said. “The days when we locked all of our scientists up in a building and put them on a nice tree-lined campus are done. We will do less of our own research. We’re not going to get out of research. We believe we do certain things well in research but we want to work with more outside companies, startup biotechs, with universities.”

Chris Viehbacher, CEO of pharmaceutical company Sanofi recently stated that ” …  big companies, and not just Big Pharma, big companies I believe, are not any good at doing innovation.” It seems Sanofi is moving to a more networked way of doing business. But to be more innovative, companies must first become open and transparent.

That’s the challenge of the networked organization. Trust only emerges if knowledge is shared and diverse points of view are accepted. People who have been working in silos for decades may not immediately embrace a more diverse and complex networked way of doing business.

Part of working smarter is connecting the work being done with the identification of opportunities for future work. Innovative ideas often come from loosely knit external learning networks. These can later get developed in slightly tighter communities of communities of practice. But in order to capitalize on novel ideas, professionals have to be continuously sharing knowledge in their communities and testing new opinions in more dynamic external networks.

As research becomes more networked, researchers will need to be more collaborative. Social learning, or learning from and with their (distributed) peers, will become more important. New practices will emerge from these new relationships and more innovative tools & processes will have to support this complex work. The role of connecting and communicating what is happening in various widespread groups will become critical. This is the job of a CCO, or some similar role: to manage workforce collaboration.

The three principles of net work remain, in my opinion:

  1. Transparency
  2. Narration of Work
  3. Distribution of Power
Getting a workforce, and many organizations, to embrace and internalize these principles will take time and managed effort. It will require normalizing the act of working across boundaries and switching the default mode to sharing information. In addition, the organization will have to tolerate mistakes and encourage reflection. This could be a major culture shift. Any company that is going to open its work processes to a networked model must make a significant effort to support its people in integrating their learning and work because you simply cannot train people to be social.

A mixed bag

Here are some of the insights and observations that were shared via Twitter this past week.

@Richard_Florida – ‘In a knowledge & innovation driven economy, why do we fixate on housing & auto sales as “drivers” of “recovery?”

@RickWarren – “The moment people stop bringing their problems to you is the moment you stop being the leader.”

A fanatic is one who can’t change his mind and won’t change the subject. ~ Churchill” – via @cyetain

The young man knows the rules, but the old man knows the exceptions. ~ Oliver Wendell Holmes” – via @BenaiahLLC

@dweinberger – “Linking is a public service that reminds us how deeply we are social and public creatures.” JOHO The Blog

@robpatrob – “Is school essential? Can only the church save your soul? Same question – same answer!Trusted Space

Children taught at home significantly outperform their contemporaries who go to school, the first comparative study has found.  It discovered that home-educated children of working-class parents achieved considerably higher marks in tests than the children of professional, middle-class parents and that gender differences in exam results disappear among home-taught children.

How new Internet Spying Laws will actually enable criminals: What’s worse than building a target? Telling everyone you’re building a target. – via @eprenen

Politicians who propose such measures appear to be thinking that they’re building a weapon — a weapon that law enforcement agencies can use to pursue people who’ve committed, or are suspected of committing, crimes. But they’re not. They’re building a target. They’re building the mother lode for stalkers, pedophiles, spammers, identity thieves, child pornographers, blackmailers, extortionists, and yes — terrorists. A Techdirt story just a few days ago gave some rather creepy examples of what Target’s data mining can do…and they’re just trying to sell you stuff. Imagine what very bad people are capable of, given far richer data and the rather obvious inclination to break the law at will.

Telegraph: Twitter sells tweet archive to marketers – via @sebfiedler [Note: you can access my weekly Friday’s Finds for free, going back to May 2009]

From today onwards, businesses around the world can pay a fee to access all of the tweets written on Twitter going back to January 2010.

It is the first time that anyone will be able to access tweets going back more than 30 days. Until now, other companies which Twitter has allowed access to their tweet archive, have only been able to surface tweets going back 30 days.

Organizations Don’t Tweet – Review

Managers’ authority is being replaced by the need to influence, so how will they manage in the future? How do you manage online environments and encourage them to be a productive use of people’s time? Being obsessively interested in what people are doing and asking great questions is the way to help steer their collective energy towards successful outcomes.

The title, Organizations Don’t tweet, People Do – A manager’s guide to the social web by Euan Semple pretty well describes this book. If I could recommend just one manager’s guide to dealing with the network era, this would be it.

Euan is one of those on my short-list of must read blogs, and I was most pleased when Wiley sent me a copy of his book. It covers the full gamut of what is becoming known as social business, from work literacy to collaboration and innovation. Each chapter is short and focused and usually includes anecdotes from Euan’s many years of experience. In spite of the title, this book is not about Twitter, but it is a manager’s guide to the social web, and would be a valuable to asset to every organization I have ever dealt with.

If you only read each chapter summary, this book will still be an excellent performance support tool for managers. Euan and I share similar perspectives, such as democracy in the enterprise or workplace transparency, so it’s not surprising that I liked it so much. However, I think this book has great value for anyone dealing with enterprise social media or becoming more collaborative as an organization.

Chapters like Dealing with a Boss who Doesn’t “Get It” or Heading Into the Great Unknown offer practical advice that can be applied right away. This is not management theory, it’s hands-on. Since the topic of return on investment often comes up from some detractors of social business, here are excerpts from Back to Front ROI.

Quantifying the return on investment on anything to do with increasing intangible assets has always been difficult and social media is no different. But what if we are asking the question back to front?

… In fact I was once offered a Scotsman’s tip on ROI – keep the “I” really small and no one will give you hassle about the “R”.

… As a final resort, consider turning the ROI question on its head. Given that it appears inevitable that the web and social tools are going to become an even more significant part of how we do things, instead of asking me to justify the ROI of encouraging this process – justify to me the ROI of stopping it.

With 45 chapters and 266 pages, there is a lot of good information and shared knowledge in this book. I know I will refer back to it for my client-related work. This book can be read in order or haphazardly by individual chapters, obviously informed by Euan’s hyperlinked writing for the past decade. The book closes with Chapter 45, A word or two on love,  a reprint of the blog post Euan wrote in 2006 as he left his job at the BBC:

Maybe love does have a place in business after all. Maybe more and more of us will start to have the courage to begin to talk about what really matters to us about work and our relationships with each other and to push back the sterile language of business that we have been trained to accept. Maybe we will realise that accepting love into the workplace reminds us of the original purpose of work – not to maximise shareholder value but to come together to do good things, to help each other and hopefully to make the world a better place.

Scientific management yields Scientific schooling

Work is learning, and learning is the work – that’s what’s currently on this site’s masthead.

You could add the tagline – life is learning, and learning is life – to Seth Godin’s comprehensive piece on the state of public schooling, Stop Stealing Dreams.

This 30,000 word article echoes many of the sentiments of Paulo Freire, Ivan Illich, John Taylor Gatto and Ken Robinson in calling for systemic educational reform.

As is becoming obvious, the network era is here, and Godin reinforces many of the ideas found in Connectivism:

22. The connection revolution is upon us

It sells the moment short to call this the Internet revolution. In fact, the era that marks the end of the industrial age and the beginning of something new is ultimately about connection.

The industrial revolution wasn’t about inventing manufacturing, it was about amplifying it to the point where it changed everything. And the connection revolution doesn’t invent connection, of course, but it amplifies it to become the dominant force in our economy.

Connecting people to one another.

Connecting seekers to data.

Connecting businesses to each other.

Connecting tribes of similarly minded individuals into larger, more effective organizations.

Connecting machines to each other and creating value as a result.

In the connection revolution, value is not created by increasing the productivity of those manufacturing a good or a service. Value is created by connecting buyers to sellers, producers to consumers, and the passionate to each other.

This meta-level of value creation is hard to embrace if you’re used to measuring sales per square foot or units produced per hour. In fact, though, connection leads to an extraordinary boost in productivity, efficiency, and impact.

In the connected world, reputation is worth more than test scores. Access to data means that data isn’t the valuable part; the processing is what matters. Most of all, the connected world rewards those with an uncontrollable itch to make and lead and matter.

In the pre-connected world, information was scarce, and hoarding it was smart. Information needed to be processed in isolation, by individuals. After school, you were on your own.

In the connected world, all of that scarcity is replaced by abundance—an abundance of information, networks, and interactions.

An article this long may not be read by most people, especially those who need to read it. However, there is a lot here to foster further discussion and it is presented in clear language. This article, or manifesto, can and should be used to call for a new approach to public education, because making the current ineffective system merely more efficient would be a waste and a shame.

A new economy needs a new approach to education.

96. Big companies no longer create jobs

Apple just built a massive data center in Malden, North Carolina. That sort of plant development would have brought a thousand or five thousand jobs to a town just thirty years ago. The total employment at the data center? Fifty.

Big companies are no longer the engines of job creation. Not the good jobs, anyway.

What the data center does, though, is create the opportunity for a thousand or ten thousand individuals to invent new jobs, new movements, and new technologies as a result of the tools and technology that can be built on top of it.

There is a race to build a plug-and-play infrastructure. Companies like Amazon and Apple and others are laying the groundwork for a generation of job creation—but not exclusively by big companies. They create an environment where people like you can create jobs instead.

Pick yourself.

Every section in this article can be the subject of its own debate and discussion. Each one made sense to me, and while I may not be an education expert, I have spent a good part of the last two decades studying and practising at the edges of the field. Godin concludes with a very simple piece of advice to anyone who wants to change the way things are.

132. What we teach

When we teach a child to make good decisions, we benefit from a lifetime of good decisions.

When we teach a child to love to learn, the amount of learning will become limitless.

When we teach a child to deal with a changing world, she will never become obsolete.

When we are brave enough to teach a child to question authority, even ours, we insulate ourselves from those who would use their authority to work against each of us.

And when we give students the desire to make things, even choices, we create a world filled with makers.

“The best way to complain is to make things”

artisans.jpg

Online community ethics

Are you on Facebook? Who isn’t these days? Here’s a question about using Facebook as an extension of work or classroom learning. Is it ethical to force people (over whom you have some power & authority) to use Facebook, a proprietary platform that tracks users & sells their data to third parties?

I ask this question to organizational community managers, teachers, professors and even companies. For example, if I want to interact with our national public broadcaster, it seems the preferred venue is “The Facebook”. Last December I put my Facebook account into hibernation (you cannot actually delete your Facebook profile). Since then, I have had many offers to join groups or engage in communities on the platform, all assuming that, of course, I use Facebook.

For those of us who understand these technologies, are we doing a disservice by not promoting a free & open web? People learn most from modelling the behaviour of their peers. For those of us who have been online for some time now, what kind of tacit examples are we providing?

Educators and facilitators of organizational learning need to have a conversation about the open web and understand the implications of their actions. It is more than just owning our data, it’s having some control over our collective digital future.

Update: A good article on what online walled gardens are doing to us: I killed the Internet

Related:

Jaron Lanier: The False Ideals of the Web – via @jhagel

The obvious strategy in the fight for a piece of the advertising pie is to close off substantial parts of the Internet so Google doesn’t see it all anymore. That’s how Facebook hopes to make money, by sealing off a huge amount of user-generated information into a separate, non-Google world. Networks lock in their users, whether it is Facebook’s members or Google’s advertisers.

Wired – Dirty Little Secrets: The Trouble With Social Search

Still, this potentially marks a real transformation to the way we have looked for information on the web, one with real winners and losers. It also signals a real danger to the balance of power between users and megacompanies. We are increasingly moving from a bottom-up web, where users vote with their links, keyboards and their clicks to show what’s relevant to them, to a top-down web where that’s doubly or triply mediated by browsers, search engines and social networks.

Oopsie! The Audacious iBooks Author EULA – via @nwinton

Apple, in this EULA [end user license agreement], is claiming a right not just to its software, but to its software’s output. It’s akin to Microsoft trying to restrict what people can do with Word documents, or Adobe declaring that if you use Photoshop to export a JPEG, you can’t freely sell it to Getty. As far as I know, in the consumer software industry, this practice is unprecedented. I’m sure it’s commonplace with enterprise software, but the difference is that those contracts are negotiated by corporate legal departments and signed the old-fashioned way, with pen and ink and penalties and termination clauses. A by-using-you-agree-to license that oh by the way asserts rights over a file format? Unheard of, in my experience.