Jony Ive, Chief Design Officer at Apple, was the first recipient of the Stephen Hawking Fellowship at Cambridge Union. His lecture to a crowd of about 400 was covered by The Independent — Apple designer Jony Ive explains how ‘teetering towards the absurd’ helped him make the iPhone
What struck me was how Ive clearly showed that to produce creative work one has to balance between getting lots of ideas and getting things done, especially creative new things. This constant dance between bigger groups of ideas and smaller groups of people working together requires both cooperation and collaboration. What makes it work is a desire to learn in order to get better.
Social networks can provide inspiration but sense-making requires the resolve to solve problems
“There is a fundamental conflict between two very different ways of thinking. It is the conflict between curiosity and the resolve and focus that is necessary to solve problems. Curiosity, while it fuels and motivates, despite being utterly fundamental to the generation of ideas, in isolation just culminates in lots of long lists, perhaps some ideas, but alone that’s sort of where it ends.” —Jony Ive