This is a retrospective on how my work has been influenced by the Cynefin framework, which I first came across in late 2007, many years after it had been originally published in 1999. It’s interesting to note that this was the same year as The Cluetrain Manifesto which shifted how we think about markets in light of the internet.
“Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” —The Cluetrain Manifesto
The Cynefin framework has had a similar effect as the Cluetrain Manifesto — it has helped us to see that much of our world is not a complicated piece of machinery, but rather an entanglement of complex adaptive systems. From the perspective of Cynefin, I could see that there is no single best way to address our pressing business, societal, or environmental issues, which continue to get more complex, and even chaotic.
After reading some of the background information, I concluded there is no single best way to address our pressing business, societal, or environmental issues. The majority of our challenges are not Obvious or Clear (addressed with best practice, as Frederick Winslow Taylor prescribed with his 1911 Principles of Scientific Management) nor are they merely Complicated (addressed by good practice) but more of our issues are Complex (addressed through emergent practice) and Chaotic (addressed by novel practice). In 1911 Taylor saw standardization as an improvement on existing ad hoc work methods.
“It is only through enforced standardization of methods, enforced adoption of the best implements and working conditions, and enforced cooperation that this faster work can be assured. And the duty of enforcing the adoption of standards and enforcing this cooperation rests with management alone.” —F.W. Taylor
Influenced by Cynefin, I looked for a principle that would reflect work that is more and more focused on on dealing with complex challenges. Using Taylor’s own format, I developed the principle of network management that — it is only through innovative and contextual methods, the self-selection of the most appropriate tools and work conditions, and willing cooperation that more creative work can be fostered. The duty of being transparent in our work rests with all workers, especially management.