Awareness

Part of Personal Knowledge Management is seeking sources of knowledge (Seek-Sense-Share).

To be able to seek, first you have to be aware. Wolfgang Reinhardt has looked at knowledge workers, researchers in particular, and examined how they can be aware in their fields of expertise. Wolfgang graciously sent me a copy of his PhD thesis (Awareness: Support for knowledge workers in research networks) which he will be defending on 5 April at the Open Universiteit Nederland in Heerlen.

Wolfgang describes 10 knowledge worker roles that I think are helpful in understanding how all collaborative workers can share their knowledge.

  1. Controller
  2. Helper
  3. Learner
  4. Linker
  5. Networker
  6. Organizer
  7. Retriever
  8. Sharer
  9. Solver
  10. Tracker

Think of these roles, and who will do them, as you start or support a community of practice. There are also 13 different knowledge actions conducted by these researchers, to varying degrees, that Wolfgang has found in his research.

  1. Acquisition
  2. Analyze
  3. Authoring
  4. Co-authoring
  5. Information search
  6. Dissemination
  7. Expert Search
  8. Feedback
  9. Formal & Informal Learning
  10. Information organization
  11. Monitoring
  12. Networking
  13. Service search

How many of these are done on a regular basis, and with some degree of consistency, in knowledge-intensive organizations? How can this be improved?

Finally, the generic model of awareness describes how “the overall awareness of objects declines the further an object is away from oneself”.

  1. Self-awareness
  2. Awareness of current practice
  3. Awareness of the local research organization
  4. Awareness of the personal research network
  5. Awareness of the research domain

In complex fields, where various researchers are working on similar problems, it becomes rather important to know who has done what. The challenge for distributed research teams is to find ways of understanding what is happening and ensuring it is communicated throughout the network.

Not only does distributed research need collaborative researchers but there must be an understanding of the role that awareness plays amongst knowledge workers. In complex networks, basic management approaches are no longer adequate.

Some final notes from Wolfgang’s defence:

The term “awareness” in Research Networks is a multilayered term that reaches far deeper than just emulating face-to-face situations in distributed collaboration.

Without supporting the awareness of network researchers, innovation, collaboration and knowledge exchange will not reach its potential.

Omitting support for social interactions between stakeholders in scientific events amounts to wasting the opportunity to recommend objects and increase the strength of research networks.

Employees are often laughing

cluetrain modified

Here’s a modified version of theses 11 to 13 of the Cluetrain Manifesto (1999), for all those corporate personnel support functions (HR, L&D, OD, KM):

People in a networked society have figured out that they get far better information and support from one another than from the human resources department. So much for L&D rhetoric about adding value to commoditized learning content.

There are no secrets. Networked workers know more than management does about the company’s own products and services. And whether the news is good or bad, they tell everyone. What’s already happened to markets is now happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.

Hyperlinks subvert hierarchy (Cluetrain #7)

Social business drives workforce development

In a workscape perspective I described how new frameworks help management, HR and L&D professionals get away from the trees to see the forest of workforce development.

Earlier, in Bridging the Gap; Working Smarter, I explained how loose external networks are necessary to have access to diverse opinions, while work teams need to share complex knowledge and therefore have to build strong, collaborative relationships.

Communities of practice are the bridges between the work being done and diverse social networks, fostering cooperation without hierarchical structure.

Basically, collaboration is necessary to do complicated, but manageable, project tasks; while a looser form of cooperation helps to understand more complex and not yet manageable problems. Cooperation is moving from a soft skill to a required hard skill.

From this perspective, the best way to develop internal workforce support structures (what used to be called learning & development) is from the outside in.

Start with what is being constantly learned in professional social networks and harvest it for insights.

Discuss these ideas cooperatively in communities of practice and then test out ways to enhance collaboration (Probe-Sense-Respond).

Through collaborative work, get feedback on where performance support may be required and if training is needed.

In this way, the externally focused social business, and everyone in it, drives the development tools and methods to support the work being done.

Everyone is involved in what used to be the instructional design process, but now there is a focus on collaboration first, performance support when needed, and training as the last choice.

A workscape perspective

There are few best practices for the network era workplace, but definitely many next practices to be developed. A good place to start is with an integrative performance framework that puts formal training and education where they belong: focused on the appropriate 5%.

Jay Cross calls the new performance environment a workscape:

Workscape: A metaphorical construct where learning is embedded in the work and emerges in “pull” mode. It is a fluid, holistic, process. Learning emerges as a result of working smarter. In this environment learning is natural, social, spontaneous, informal, unbounded, adaptive and fun. It involves conversation as the main ingredient.

Workscapes are not new structures but rather holistic ways of looking at and reformulating existing business infrastructure. They use the same networks and social media as the business itself, but technology is never the most important part. Foremost are people, their motivations, emotions, attitudes, roles, their enthusiasm or lack thereof, and their innate desire to excel. Technology connects people.

Workscapes go far beyond traditional training and instructional services. Jane Hart has developed a comprehensive framework for the support of workplace learning and performance. Note in the centre that “learning needs to be embedded in the workflow“. This is the premise from which all organizational support must flow.

Another perspective, from Charles Jennings, uses the 70-20-10 framework to prioritize performance support. “If you keep people in the workflow, and provide them with facilities and support for learning, the learning is more effective, faster and efficient.”

A workscape perspective can help management, HR and L&D professionals get away from the trees to see the forest,  because business is a complex, interconnected ecosystem today.

Thoughts on perpetual Beta

I’ve been putting together a series of thoughts on slides to share my perspectives on work and learning in the network era. I’ve called these presentations visual calling cards. The words on these slides come from the posts I’ve written here over several years.

While discussing my latest slide series with my colleague Jane Hart, we wondered which format would be preferable: a slideshow controlled by the viewer, or slides set to music in a streaming video. Does the music and flow enhance or detract from the presentation?

In the spirit of learning by doing, I’ll let you decide. Feedback is always appreciated.

https://www.youtube.com/watch?v=6r0z7Xaj7aA

Preparing for change

One of the reasons (not the only one)  behind our Net Work Literacy programme [and PKMastery] is to prepare people for a digital economy, much of which is blocked by organizational firewalls. It is difficult to be a connected and networked person when you can only communicate with people inside your organization. As I wrote in Net Work Skills: Imagine if we limited our conversations to only those in the same office.  We would miss out on so many learning opportunities. Well it seems some people are still missing out.  Today, people with larger and more diverse networks have an advantage as professionals and in dealing with change. They are engaged in a constant flow of sense-making through multiple conversations.

Our programme is designed to be a starting point for anyone relatively new to developing professional learning networks, as these are a core part of the distributed, digital workplaces that are slowly replacing hierarchical organizations. The pace of change will quicken though, so it’s best to be prepared.

On Twitter, I asked: “Did you have an unexpected career change recently? What advice would you have given yourself 1 year earlier if you had known? #NWL” [The #NWL is for Net Work Literacy]

Initial responses so far:

@MsNair09 – be comfortable with being uncomfortable.

@DonaldHTaylor – My advice: always foster your whole network and give as well as take. Don’t wait until you need them. I always say “Never let your first message to someone be a demand for help.”

@theCMEguy – Don’t wait another year to make the change…

@learnwonder – If I’d have known 1 year earlier, I would tell myself not to bother going to those boring and pointless corporate ‘away days’

@nassimlewis – From teacher to Ed tech industry. When multiple perspectives coexist, ‘tell a story’ to create common ground.

Any other words of wisdom from the trenches?
no normal
Related Posts

Preparing your own Business 2.0 (good comments)

Preparing for No Normal<

Innovation is about making connections

connections
The network era workplace requires collaboration and cooperation because complex problems cannot be solved alone. Tacit knowledge, that which cannot be codified or put into a database, needs to flow. Social learning, developed through many conversations, enables this flow of tacit knowledge. This is not ‘nonsense chat’, as traditional management might view it, but essential for creating stronger bonds in professional social networks. Companies have to foster richer and deeper connections which can only be built over time through meaningful conversations. This is why social learning in the workplace is necessary for business.

Worker autonomy is a foundation stone for effective social learning. It is also the lubricant for an agile organization, where initiative, creativity and passion are encouraged. Individual autonomy in turn fosters group diversity.

As traditional core business activities get automated or outsourced, almost all high value work will be done at the outer edge of organizations. Life is complex and even chaotic on this fuzzy edge. Here, where things are less homogeneous, there is more diversity and there are more opportunities for innovation. Individuals, project teams, and companies have to move operations to the edge to stay current. Business models today need to be more open, networked, and cooperative to stay competitive in the hyper-connected economy.

Change and complexity are becoming the norm in our work. We already see this with increasing numbers of freelancers and contractors. Any work where complexity is not the norm will be of diminishing value.

Embracing complexity is where the future of work lies.

Net Work Literacy

Working online is different. Few traditional jobs prepare anyone for this. How can you develop a professional network that is not dependent on a job or an employer?

For people who have been working in the same job for 10 years or more, when they step out they will see that it’s a different world today. Almost everything is online and connected and there’s no social media policy regulating it all. For many people, including potential employers, if you’re not on the Web, you don’t exist. Now that’s a change from a decade ago.

Social media for marketing is just the tip of the iceberg. The real power of social media is for getting things done. They facilitate learning and working; which are now joined at the hip in the creative, complex workplace that’s 24/7 in multiple time zones and always-on.

Networked working habits and practices take a while to develop and may not come easily to everyone. This is where to start – by developing net work literacy, where work is learning and learning is the work.

Join us for the Net Work Literacy programme – 26 March to 6 April 2012

Hosted by Harold Jarche and Jane Hart of the Internet Time Alliance

This onine programme on adapting to the networked economy includes tools, tips & techniques from people who have been connecting, communicating and collaborating online for over fifteen years. The programme is for anyone who has spent the last decade or more inside an organisation and is now looking to branch out and connect with the digital reality of the connected economy. Whether you are considering freelancing, working as an alliance or just connecting beyond the corporate walls, this programme is designed to give you a head start.

Net Work Skills

Imagine if we limited our conversations to only those in the same office.  We would miss out on so many learning opportunities. Well it seems some people are still missing out.  Today, people with larger and more diverse networks have an advantage as professionals and in dealing with change. They are engaged in a constant flow of sense-making through multiple conversations.

Every professional needs to be open to continuous learning and to make much of it transparent in order to cooperate with others. Nothing remains the same, and the only way to remain relevant in the network era is to stay connected. This is life in perpetual Beta.

An open attitude is increasingly important. The people who blog or connect on social media can get things done quicker, find answers faster, get advice and just be more effective. All of this requires professional networks and these take time to build the necessary trust before one can even ask for help. For instance, strangers usually have to know something about someone before they will help out. Without some persistent point of presence (blog, Twitter, LinkedIn), one is invisible online unless he or she is already famous. Most of us are not.

It is not just an advantage to belong to diverse professional networks but in recent years the situation has tipped so that it is now a significant disadvantage to not actively participate in social learning networks.

With social media, anyone can easily create digital content and collaborate with others without any special programming skills. And the kinds of skills needed for all professionals today are not so much specific social media platforms, but rather changes in attitudes and perspective.

It is getting difficult for anyone to be an expert other than in a very narrow field for a short period of time. Bloggers can quickly get the scoop on professional journalists. As knowledge workers, we are like actors — only as good as our last performance. For a fleeting time, we may be viewed as experts. This erosion in perceived and conferred expertise means that professionals have to become learners themselves and follow the flow of the ever-expanding bodies of knowledge related to their fields. It is a shift away from subject matter experts and toward subject matter networks.

“Creativity is a conversation—a tension—between individuals working on individual problems, and the professional communities they belong to.”~ David Williamson Shaffer

Conversation is an essential part of being a networked professional today. One person cannot know everything, but can add to, as well as benefit from, the knowledge of others by engaging in various online conversations. Social media let anyone join in professional conversations, and conversely, may isolate those who do not.

Professionals immersed in communities of practice, or those continuously pushing their informal learning opportunities, may have a larger zone of proximal development (the gap between a person’s current development level and the potential level of development). They are more open to learning and to expanding their knowledge. Active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in any field.

Being a professional in the network era is becoming more about your network than your current knowledge.

Fields of knowledge are expanding, new tools are constantly being introduced, and over a billion people are connected via the Internet. However, blogging still stands out as nearly ubiquitous, especially for professional development. Varieties of blogs include text, video, and audio, but blogs are relatively simple, give individuals voice, and enable conversation to flow. One can think of a blog as a professional journal to record thoughts and ask questions of peers.

Each blog post has a unique identifier (permalink) which can be referenced by others, without permission. This is where blogs still remain superior to many walled information gardens, like Facebook. Blogs enhance serendipity. Blog posts do not need to be perfect essays but can help make sense of the learning process. The comments between blogs help create networks of conversations around issues or topics.

Even once connected with social media, the critical aspect that remains is attitude. Accepting that we will never know everything, but that others may be able to help, is the first step in becoming a networked professional. This is an acceptance of a world in flux, and that knowledge is neither constant nor fixed.

Instead of trying to know everything in the field, we can concentrate on knowing with whom to connect. The network becomes all-important. That means embracing an attitude of openness and collaboration—joining others on a journey of understanding. Giving up control is a first step on this journey.

Having a blog, a permanent presence on the web, becomes the jumping off point for deeper professional discussions. I call it my home base. Producing a blog also opens a person up to criticism, so once again, an open attitude to learning is essential.

Networked professionals can no longer rest on their past accomplishments while their fields of knowledge change and grow. 

Through sharing and exposing their work on the web, networked professionals can connect to communities of practice and get informal peer review. There is no way to stay current all by ourselves. With blogs and other collaboration methods, each of us can become a participatory node in various communities of practice.

The whole becomes greater than the sum of the parts, and knowing who to call becomes more important than having the right answer. But we are all humans and we relate on a human level, which means that we first have to get to know others and develop a level of trust before real sharing can happen. Collaboration is a two-way street.

Finally, critical thinking – the questioning of underlying assumptions, including our own – is becoming all-important as we have to make our own way in the network era. Critical thinking can be looked at as four main activities, which social media can help us achieve:

  • Observing and studying our fields
  • Participating in professional communities
  • Building tentative opinions
  • Challenging and evaluating ideas

In the early 21st century, it’s time for all professionals to develop net work skills.

Shared thoughts

Over the years I’ve written a fair number of words on this blog, starting in 2004. Some words have resonated with others and have been picked up on blogs and shared via Twitter or other social media. The thoughts in this presentation reflect my perspectives on the work I have been doing for over a decade.

You might think of it as a visual business card.