About a year ago I deleted Google Analytics from this website. I no longer know where visitors come from, what they find interesting, or what they click on. This has liberated my thinking and I believe has made my writing a bit better. I always wrote for myself but I would regularly peek at my statistics. Was my viewership going up? What did people read? How did they get there? What search terms were people using? — Who cares?
There are a lot of numbers that ‘social media experts’ will tell you to maximize. But there are few that make any difference. For instance, I put out the word on social media about my social learning workshop: on LinkedIn it had 79 likes and 4,630 views. One of my tweets received 22 link clicks and 5,611 views. But only one metric mattered: registrations. That number was 1. If I kept looking at how often these were shared on social media I might think there was interest in taking my workshop, especially since feedback from participants has been very good. But by focusing on the only real metric, it is obvious that the audience for this workshop is not there. As a result, it is offered less frequently, and is now part of my overall services to companies and organizations.
