There’s a common saying that entrepreneurs should work on the business, and not in the business. It makes sense to stay above the day-to-day details in order to help steer the business. Perhaps it’s time to think of all businesses as networks of entrepreneurs. Everyone should be working on the business. As Peter Drucker said, “Nothing is less productive than doing what should not be done at all”. Being efficient at something that is not effective is a waste of time, and a cause for workers to mentally disconnect from the company. Efficiency for its own sake makes job a four-letter word.
How do you get an entrepreneurial mindset in a hierarchical, just-follow-the-rules, organization? Start by looking at what motivates people. Dan Pink popularized three key motivators in his book, Drive (2011): Autonomy, Mastery, Sense of Purpose. The basis of this is self-determination theory, which I think provides a much better understanding of motivation at work, and from which the following image comes.
