“The underlying social and psychological motivations that drive crowds have remained constant over time. But our new technological scaffolding has changed the way that they form and exist in the world. Today’s crowds can grow to unheard-of proportions and never dissolve. Their members are no longer equal. And for the technologically savvy, their power they embody is easier to wield, and the members are easier to manipulate.” – Renee DiResta on RibbonFarm
According to Renee DiResta, the new digital crowd that influences public opinion is “persistent and large & unequal and easy to manipulate”. Digital social media platforms are changing the influence that crowds have on society because once formed, they no longer need to disperse. I mentioned before that social media can reverse into constant outrage, in we are the media.
