As we shift from a market-dominated to a network-dominated society, we do not lose our previous tribal, institutional, and market organizational forms. However, their relationships between each other changes. For example, print-based media now operate at electric speed increasing the urge to feel immediate outrage for events not directly connected to us. Short-form social media writing platforms like Twitter push the printed word to its limit and in so doing, reverse it to a new form of orality. A tweet is ephemeral and soon forgotten, like a quick spoken comment.
Social media can extend the emotion of our words, while obsolescing the linearity of long-form writing. They can retrieve the immediacy of oral communication, with the caution that this can quickly reverse into constant outrage. This is a danger when our existing institutions have lost much of their authority with the public.
“When the prevailing mood is anti-elite and anti-authority, trust in big institutions, including the media, begins to crumble.” —Katherine Viner, editor-in-chief Guardian News & Media
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