It was almost 300 years from Gutenberg’s invention of the European printing press (1450) until the Age of Enlightenment beginning in 1715. If we see digital media — first invented as telegraph transmissions in 1855 — to be the dawn of the electric/network age, then we may have a similarly long period of change and turmoil still ahead of us.
Marshall McLuhan famously said that, “The medium is the message”. Thousands of years ago, the medium of the written word enable rulers to extend their command and control over larger empires and kingdoms. Institutions, like the three religions of Abrahamic tradition, were able to use the written word to get their messages spread across vast regions. As discussed above, the printed word enabled the Protestant Reformation and the Enlightenment. Printed works enabled mass literacy and market economies emerged in kingdoms and later dominated nation states. In summary:
- Writing enabled institutions larger than tribal societies could build.
- Print enabled markets that could cross oceans and continents.
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