I wrote in agile sensemaking (2018) that radical innovation only comes from networks with large structural holes which are more diverse. This is why social networks cannot also be work teams, or they become echo chambers. Work teams can focus intensely on incremental innovation, to get better at what they already do. Communities of practice, with both strong and weak social ties, then become a bridge on this network continuum, enabling both individual and interactive creativity.
Connecting work teams, communities of practice/interest, and professional social networks ensures that knowledge flows and that people have the information needed to make well-informed decisions, especially when dealing with complexity and chaos. I have noted before that the world has become so complex and interconnected that the individual disciplines developed during The Enlightenment — like medicine — are no longer adequate to help society in our collective sensemaking, especially during global crises.
Experts in all disciplines have to get out of their silos and connect in multidisciplinary subject matter networks. A lone expert, or even a lone discipline, is obsolete in the network era. Only cooperative networks will help us make sense of the complex challenges facing us — climate change, environmental degradation, pandemics, war, etc. In today’s world, connections trump expertise.
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