Creative people are at all levels of an organization, including the janitor, and are not ‘human resources’ but individuals who have the capability of gaining wisdom. What are often referred to as ‘soft skills’ are becoming more important than traditional hard skills. Why is this? First of all, work in networks requires different skills than in controlled hierarchies. Information and knowledge flow faster and new connections are constantly being made. The status quo is temporary. This is life in perpetual beta. It is in networks where most of us, and our children, will be working for the foreseeable future.
Cooperation
A foundational behaviour for effectively working in networks is cooperation. Cooperation presumes the freedom of individuals to join and participate. In a network, people cannot be directed, only influenced. If they don’t like you, they won’t connect. It is like being on Twitter with no followers and never getting Retweeted (RT). You are a lone node and of little value to the network. In a hierarchy you only have to please your boss. In a network you have to be seen as having some value, though not the same value, by many others.
Cooperation is not the same as collaboration, though they are complementary. Collaboration requires a common goal while cooperation is sharing without any specific objectives. Teams, groups, and markets collaborate. Online social networks and communities of practice cooperate. Working cooperatively requires a different mindset than merely collaborating on a defined project. Being cooperative means being open to others outside your group and casting off business metaphors based on military models (target market, chain of command, line & staff).
We are moving from a market economy to a network economy and the the level of complexity is increasing with this hyper-connectedness. Managing in complex adaptive systems means influencing possibilities rather than striving for predictability (good or best practices). Cooperation in our work is needed so that we can continuously develop emergent practices demanded by this complexity. What worked yesterday won’t work today. No one has the definitive answer any more but we can use the intelligence of our networks to make sense together and see how we can influence desired results. This is cooperation and this is the future, which is already here, albeit unevenly distributed.
Read more