Learning

Learning

Learning by doing

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What does life in perpetual Beta mean for your business on the internet?

First of all, there is no real privacy online [Cluetrain Thesis #13 – There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.]

But … social media are very powerful business tools.

Understand your business first, and then understand social media.

Then set negotiable boundaries and be flexible.

It’s all about Probes [as in Probe-Sense-Respond]

How to launch a Probe, such as a community of practice:

1. What are you testing?
2. How will you know if you have made progress?
3. What is the smallest probe we can do?
4. Measure the results.
5. Do it again, and again, with slight variations as needed.
6. Measure the results and either amplify it or stop doing it.

Ensure that over 50% of your probes fail.

Is this how your organization functions? What are doing to encourage failure and learning by doing?

Here is how Jane Hart and I have been doing some probes this past year.

We started running workshops at the Social Learning Centre after a discussion about getting connected with our actual customers. For example, in most consulting projects, the client is a manager/exectutive but the end-users are distributed throughout the company. The client may be satisfied but we often do not get to interact with all of the actual users. We thought we would like to try something different from a standard consulting arrangement.

We thought it would be good to try something that could be purchased directly by individuals. Jane had done some online workshops previously and had learned what works and what doesn’t, though this is constantly changing, as we have learned. I did my first workshop on personal knowledge mastery in April and  35 people signed up. I learned that there was an additional need for a live meeting that would get people talking a bit more, so this was added. I ran two more workshops on PKM and kept adjusting the schedule and resources. It was definitely popular. Jane and I then tried out a five-week Summer Camp that finishes this week. This was something quite new and a real joint effort. We learned that it’s a lot easier to do these workshops as a team.

As these workshops progressed, we wondered if this was the best way to reach out and if we could build a larger community. There are currently +1,700 members registered at the SLC, so we had an idea that some of them were looking for what we can offer in the way of workshops. In slightly over two weeks (September 2012), we are launching a full year of workshops, with six themes, a Summer camp, and a private Salon for discussions amongst community members. Themes are: PKM; social media for professional development; from training to performance support; online communities; social learning in business; and enterprise community management.

We don’t know how this will go, as it is another probe. It’s based on what we have learned so far, but we don’t kid ourselves that this will be a huge success. The feedback to date has been quite positive, so we are confident that most participants will gain something. We are doing it for one year, and during that time we will assess, monitior and evaluate our progress. Where it will lead, we do not know.

My hope is that the Social Learning Centre will become a dynamic community that we can support and guide with a gentle hand. Dealing with people who are directly paying you is a validating experience. Repeat customers mean you are doing something right. As people can vote with their feet, we will have to stay connected to the needs of community members. This year has been a wonderful learning experience for me and I am sure that next year will be as well.

By the way, if you are looking for an example of a failed probe, one workshop I proposed three years ago, has never been conducted.

Let the droids do the boring stuff

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Is simpler work getting automated and outsourced? I think so. That leaves complex and creative work that continue to be in demand, and even increase. Work that has a high degree of task standardization is getting replaced by machines, and this trend will only accelerate.

Andrew McAfee discusses technology’s impact on the labour force in a TEDx Boston presentation, particularly 1) language translation (already here & growing) and 2) automated vehicles (coming soon). If something as complex as translating an article or negotiating a vehicle in heavy traffic is already being automated, how many of today’s jobs will go that way? There will be less demand for standardized human labour, and the whole notion of a standard job will quietly go away. The end of Taylorism cannot come soon enough, in my opinion.

McAfee says that networked computers are as revolutionary as was the steam engine, in how they change the way people do work. The steam engine overcame our physical limitations and computers will help us overcome our cognitive limitations. Here’s why, says McAfee:

  • economies run on ideas, which drive innovation
  • computers are making innovation more open and inclusive (especially for the bottom of the pyramid)
  • technology is freeing us to do better things and this trend will increase

We are not just losing standardized work tasks but we are gaining the tools and the time to do greater task variety, and of our own choosing. Networked computers allow us to learn informally and share tacit knowledge, leaving the boring stuff to the droids. Probably our greatest limitation is our ability to cast away our old ideas about how we learn. We need to think for ourselves and take advantage of network technologies, wider social connections, improved peer interactions, and informal learning. Economies run on ideas, not assembly lines. Work is learning, and learning is the work.

Idea management requires shared power

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Nancy Dixon discusses The Three Eras of Knowledge Management, an excellent read on how lead organizations are using idea management. This post confirms, in my mind, the three principles of net work, or how work gets done in the network era. The description of convening  is similar to openness, though in the explanation below, it is a more deliberate process than what might be thought of as a community of practice. .

The NASA example illustrates the three enablers of the third era, 1) convening, 2) cognitive diversity and 3) transparency.

1. Convening
Convening is the skill and practice of bringing groups together to develop understanding of complex issues, create new knowledge and spur innovation. It is about:
• designing meetings as conversations rather than presentations
• identifying who needs to be in the conversation, including those who do the work and are impacted by it
• framing the question in a way that opens thinking
• arranging the space to facilitate conversation
• using small groups as the unit of learning
I have written about convening and the role of the leader in The Power of the Conversation Architect to Address Complex, Adaptive Challenges

Cognitive Diversity
Cognitive diversity is the deliberate use of difference to bring new understanding to an issue. When faced with complex issues our inclination is to collect more data, survey, or assign a task force to conduct interviews; when what is needed is a new way to frame the issue. Cognitive diversity brings people trained in different heuristics, problem solving strategies, interpretations, and perspectives into the room. Cognitive diversity can be found in different parts of the organization (e.g. marketing, finance, engineering), in different disciplines (e.g. biology, neuroscience, archeology), or outside the organization (e.g. suppliers, customers, consultants, academicians, alliances).

Transparency
Transparency includes the willingness of management to say, “I don’t know” and therefore to employ the organization’s collective knowledge. It is also about management providing all the available information and data on an issue so that those convened have what they need to do the work of sensemaking. Organizational members also have a role in transparency, that is, to be open about what is happening at their level, rather than hiding or discounting bad news to appease management – to bring the best available knowledge to bear on organizational issues

What I find implicit in the notion of idea management though, is shared power. Just doing idea management, like narration of work, is not enough. If the high-value work today is in facing complexity, not in addressing problems for which a formulaic or standardized responses have been developed, then learning and solving problems together is a real business advantage. If idea management requires those in control to say, “I don’t know”, then there are many organizations where this will not happen. If idea management requires  employees “being open about what is happening at their level”, then personal knowledge management skills need to be widespread (something I have yet to see in most organizations).  Command & control remain the major stumbling blocks in effective idea management. However, it is great to see that there are lead organizations, like NASA,  setting the example.

PKM starts new workshop series

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So far in 2012, I have hosted three online workshops on personal knowledge mastery (PKM), as well as a Summer Camp that included one week on the topic. Over 125 people have participated in these online sessions, compared with about a dozen who came to the on-site classroom course that I offered through the University of Toronto’s iSchool Institute for the past two years. I’ll let the numbers speak for themselves.

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Reducing email

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I noted last year that workers waste a lot of time doing useless activities, like managing unwanted communications, and suggested that the cause of the problem, digital overload, was also the potential solution: social media. The ROI for social media in business is quite obvious: reducing wasted time. That’s how we can also find the time for networked learning.

The Atlantic Monthly reports a similar study that shows workers spend 28% of their time managing email. They also spend another 33% of their week managing communications and gathering knowledge, which can probably be done more effectively and efficiently, if my observations are indicative of most businesses. Without becoming industrial-era efficiency experts or doing detailed time & motion studies, we can still look at redundant work tools and habits and find ways to replace them.

Reducing email seems to be a very good place to start, as Luis Suarez has described in a world without email.

Skills 2.0 redux

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We are now in the second week of our Summer Camp on informal and social learning. The first week’s assignment was to read and comment on an article I wrote in 2008. I wondered what had changed in the last four years and if these thoughts were still pertinent. Here’s what I asked:

  • What has changed?
  • What has not?
  • Do you agree with the thoughts here?
  • What do you think are Skills 2.0, or perhaps even Skills 3.0, for you, your colleagues and your fields of expertise?

One participant said that, “This article is as pertinent to 2012 as to 2008.” Another wrote: One of my favourite quotes from the article is “Being a learning professional is becoming more about your network than your current knowledge.” 

I have noticed with my writing here over the past eight years that timing is very important. Some articles get little notice when originally posted and then are picked up by the network many years later. It’s one reason I never close commenting on my posts. You never know what might be of interest.

Here is the article, Skills 2.0 (PDF).

Marketing and learning are the same

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When you learn with and from your customers, marketing and learning are the same. If companies are focused on their customers, why are learning resources not customer focused? Google’s power-searching course is an excellent example of marketing integrated with learning. As Jay Cross described:

This has to be one of the least expensive marketing campaigns ever devised. The only tools required are a video cam and the free Google suite of applications. Other out-of-pocket costs are employee time to design and create the course, and a little more time tending the Google+ sessions and answering questions.

Everything is connected to everything else

The big lesson of the 21st century thus far is that everything is connected to everything else. It’s all one big network, folks.

No corporation is an island. (Everything’s a node.) A corporation and its connections form an extended enterprise.

For Us to prosper, we have to be on the same wave length as our connections in the extended enterprise. Since the environment of our enterprise is forever changing and learning is the way we adapt to change, we all need to be learning together. Otherwise, someone will be falling behind, and our combined performance will suffer.

I’m going to call learning with other players in the extended enterprise co-learning. If I were an instructional designer in a moribund training department, I’d polish up my resume and head over to marketing. Co-learning can differentiate services, increase product usage, strengthen customer relationships, and reduce the cost of hand-holding. It’s cheaper and more useful than advertising.

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I come not to bury training, only to put it in its place

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I’ve taught ABCD objectives (audience, behavior, condition, and degree) on many continents, and in universities, companies, and government agencies. I promise you that students of instructional design appreciate ABCD. They rely on the mnemonic to help them produce and screen their efforts. Admittedly trickier is demonstrating where objectives come from, establishing that valuable link between the tasking, analysis, goals, and objectives. That is a story for another time. —Allison Rossett

Methods like ABCD work very well when you know what you are trying to achieve and understand the systems you are operating in. They work well when you have established best or good practices to base the training on. But what happens in complex environments, when “the relationship between cause and effect can only be perceived in retrospect, but not in advance”? This is the situation many workers find themselves in today.
cynefin education training
In complex environments, a Probe-Sense-Respond approach is required, and this is something that training and education programmes, designed in advance and directed by management, cannot address. While people still need to be trained and educated, that alone will not prepare them for a networked workplace that demands the integration of learning and working.
probe sense respond
The increasing complexity of our workplaces means we have to accept the limitations of training and education as we have practiced them. There is a growing need to help people be more creative and to solve complex problems, on a daily basis and in concert with others. Even the best training programmes cannot help here. Organizations (HR, L&D, OD, KM, etc) need to add significantly more thought and resources to enable people to learn socially, share cooperatively, and work collaboratively.  Work is changing, and so must learning support. Making better carriages will not help.

PKM as pre-curation

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The most important part of personal knowledge mastery (PKM), in my opinion, is the need for active sense-making. Merely seeking and sharing information does little other than create more noise online. Sense-making takes time, discipline, and effort.

One strength of PKM is the “manual” nature of sense-making activities. The act of writing a blog post, a tweet, or an annotation on a social bookmark all force you to think a bit more than clicking once and filing it to an automated system. Other sense-making routines, like my weekly review of Twitter favourites and creating Friday’s Finds, can encourage reflection and reinforce learning.

Sense-making, or placing information into context, is where the real personal value of PKM lies. The knowledge gained from PKM is an emergent property of all its activities. Merely tagging an article does not create knowledge. The process of seeking out information sources, making sense of them through some actions, and then sharing with others to confirm or accelerate our knowledge are interlinked activities from which  knowledge (often slowly) emerges.

Robin Good has a similar perspective on curation, as shown on this mindmap on curation for training & education.

Content curation is NOT the same as social sharing, reposting/retweeting, liking or favoring a specific content item.

Robin says that, “Curation is about making sense of a topic/issue/event /person/product etc. for a specific audience.”

The difference between PKM and Curation is that the former is personal, while the latter is for an intended audience. I practice PKM for myself and my blog’s primary audience is me. Sharing online  makes it social so that I can learn with and from others. Sense-making (as described by Ross Dawson)  is the most important aspect in both cases:

Filtering (separating signal from noise, based on some criteria)

Validation (ensuring that information is reliable, current or supported by research)

Synthesis (describing patterns, trends or flows in large amounts of information)

Presentation (making information understandable through visualization or logical presentation)

Customization (describing information in context)

The connection, in practice, between PKM and curation seems quite obvious to me. I can practice PKM and over time develop a wide variety of knowledge artifacts. For example, I have 2,182 blog posts and 2,858 social bookmarks. These have all been curated by me and for me. However, if I want to curate these artifacts for an intended audience, I can quickly search these artifacts and find suitable resources. I frequently do this for my clients, where I may compile a list of a few blog posts related to some aspect of our project.

I think that people who have a professional PKM framework have some of the skills and knowledge needed to be good curators. Their sense-making processes are already developed. I would consider PKM as a form of pre-curation.

Training, Performance, Social Workshop Notes

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We launched a new online workshop today called, From Training, to Performance, to Social. It’s a Beta version, at a reduced price, but we have had a good number of participants sign up. I came up with the idea while conducting one of the PKM workshops and noticed that many people either mixed up training with performance improvement, or thought of social learning as merely a bolt-on to a formal course.

The first assignment has started with a bang this week, with many long and thoughtful posts about training and instruction. We will move to performance improvement tomorrow and then focus on social learning all of next week. There is one assignment for Training, two for Performance Improvement, and three for Social; reflecting, in my opinion, their relative importance in any organization. It roughly aligns with the 70:20:10 framework.

We have participants from AUS, NZ, UK & Europe, and North America, from many types of organizations and backgrounds. The workshops are designed to give just enough structure, without constraining personal and social learning. We curate what we think are the essential resources on a topic and also provide additional links and resources for those who are interested. We encourage all discussions to be done in the group area, so that people can learn from each other. Also, participants get my attention for two weeks. I try to find ways to help each person as I see what issues arise in the conversations. Without these conversations, I would not be able to help in an informed way. For those attending the workshops, the more they give, the more they get.

This is my fourth online workshop this year and it seems to be a model that works for me as well as participants. Feedback has been almost universally positive and I find the workload manageable. We will be offering more topics, and suggestions are always welcome. Custom workshops for organizations can also be developed.

courses artifacts