The TIMN model developed by David Ronfeldt states that people have only organized in three basic forms — Tribes, Institutions, Markets — and that a fourth form appears to be developing in societies — Networks. I have suggested that new forms appear and are adopted when the dominant form of communication changes. Institutions developed with the advent of Writing. Markets grew to dominance with Printing. It looks like digital (electric) communications are pushing us toward Network forms.
I use Marshall McLuhan’s Laws of Media and his tetrad for sensemaking to understand the effects of new communication technologies.
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