PKM and competitive intelligence

What’s competitive intelligence? The Wikipedia says:

“A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.”

Several years ago I advised a client on how to develop a CI process:

1. Start by asking questions internally and seeing what kind of answers you get. Use your existing social media tools to do this.

2. As a distributed team, each person can be responsible for a specific information source that is monitored regularly. This should be narrated and posted for all to see and comment.

3. Ask a weekly question and see who can get some information that may be able to answer part or all of it.

4. In the feedback to these questions people may ask you to re-frame the questions. Continue to learn and refine this process for your unique context. Better questions will make for better CI. Keep this process visible.

5. You may not need to hire anyone else to collate the data, but if you do, keep your team (who have industry knowledge) involved.

6. Don’t just hand CI over to a junior staff member. CI should be part of the conversational flow in the company. Marketing, sales, developers and management should be actively involved.

7. The process of asking questions, seeing if there are answers and in turn asking questions about the questions can hone the team’s ability to gather competitive intelligence.

8. If you decide to purchase access to information sources, only buy one at a time. Use that source as much as you can (squeeze it dry) until you realize you should eliminate it or augment it with another purchased source.

CI, like knowledge management, needs people to be continuously involved and engaged. CI is really just a focused type of knowledge management. Therefore, people with good PKM skills should also be better contributors to CI.

In How to Map Sources for a Competitive Intelligence Project, Cate Farrall provides a basic set up guide to those practicing CI, and describes a 3 step process.

competitive-intelligence-project-source-map
Image: Cate Farrall

This map can also be used as a way to initially set up the Seek part of a personal knowledge mastery framework. Once your PKM objective(s) is/are clear, then identify one or more resources from each part of the map. This should give a fairly broad selection of knowledge resources.

The network is the solution

Our future needs to be focused on learning, not instruction. The key to a flourishing civilization in the network era is sense-making. We have to move from what David Warlick describes as individualized instruction to personalized learning. In the latter, “Literacy becomes a wide range of evolving information skills developed around the activities of learning – the ability to acquire knowledge and skills through the resourceful and responsible utilization of information.” Self-instruction, the basis of personal knowledge mastery, is a necessity in effective peer-to-peer networks, as networks are how we will govern ourselves more and more. David Ronfeldt articulates this with his TIMN [Tribes-Institutions-Markets-Networks] framework.

TIMN has long maintained that, beyond today’s common claims that government or market is the solution, we are entering a new era in which it will be said that the network is the solution (e.g., here and here). Aging contentions that turning to “the government” or “the market” is the way to address particular public-policy issues will eventually give way to innovative ideas that “the network” is the optimal solution.

We all need to understand how to become contributing members of networks, for work and for life. This should be the primary focus of all education.

“Reed’s Law” posits that value in networks increases exponentially as interactions move from a broadcasting model that offers “best content” (in which value is described by n, the number of consumers) to a network of peer-to-peer transactions (where the network’s value is based on “most members” and mathematically described by n2).  But by far the most valuable networks are based on those that facilitate group affiliations, Reed concluded. – David Bollier

Without sense-making skills, the citizenry cannot understand complex issues, such as individual privacy versus national security. These issues require networked, human intelligence, not broadcast sound bites nor ‘learning objects’.

Sensemaking should drive policy. Policy drives decisions. Decisions, of course, need to be informed. If the People don’t know what makes their world go ‘round, the folks on the Hill sure won’t. Globalized governments can’t. – What the Snowden Case Teaches Us

As David Bollier concludes, “Legitimate authority is ultimately vested in a community’s ongoing, evolving social life, and not in ritualistic forms of citizenship.” Should not education move beyond ritualistic forms of subjects, classes, and certifications and toward ongoing, evolving social learning? How else will we be able to deal with the complexities of this networked, connected sphere that we inhabit?

Jon Husband writes that we are all in this together:

The interconnected Information Age is beginning to show us that we’re all linked together – and that the whole system matters.

This principle applies to organizations, to networks of customers, suppliers, employees and communities, to our societies and to the planet.

New language for this principle is popping up everywhere – knowledge networks, intranets, communities of practice, systems thinking, swarming, social software, social networks, tipping points.

Awareness is the key.  Maintain an “open focus”.

Being aware of yourself, others and the effects of your actions and ways of being in relation to others is a fundamental requirement in these conditions.

—

Note: This post was written in order to put a number of ideas together into an initial narrative, mostly for myself. To me, it makes sense, as I have read and tried to unpack the many linked articles. For the casual reader, this may not be so clear. – Harold

Sense-making in practice

Maria Popova at BrainPickings.org does an excellent review of the 1936 book, You Can Do Anything by James Mangan. She covers in detail the section on 14 Ways to Acquire Knowledge. These align nicely with the Seek > Sense > Share of personal knowledge mastery as shown below.
doing-pkm

I placed Write & Reason into the Share category, but they can also fit into Sense-making. Sense-making is the necessary value-add of PKM. Without it, there is no knowledge to share, only others’ work to be re-broadcasted. Looking at PKM as pre-curation shows how important a personal sense-making process is in order to be of service to one’s networks, whether personal or professional. PKM is each person’s part of the social learning contract. Mangan’s 14 ways to acquire knowledge provide another set of possibilities on how to develop a unique PKM process. There are no best practices in PKM, only principles and examples to draw inspiration from.

For another perspective on this theme, Chris Brogan advises people to Read, then Act.

I recently purchased a bunch of different fitness magazines. The experience was interesting. I pulled the following actionable information from what I learned:

* If there was a long article with someone, it was useful. If it was a “tidbits” kind of article, it was rarely useful (usually the questions were fluff).

* If there was a “recipe,” as I like to call them, the articles were useful. If it was just “informative,” I couldn’t actually remember the lesson.

* If the article suggested other resources, the information suggested was always helpful in deepening my understanding.

* Articles that prompted an action instead of a thought process got me to take the action more often. Articles that wanted me to think a certain way were easy to forget.

Sense-making is acting on one’s knowledge. In my own work, if I did not have client projects to test out some of the ideas I have developed, my knowledge would have stagnated. In the case of PKM, it was an interesting idea that I personally put into practice at first. However, it was in explaining this concept to others, then running workshops and coaching people, that I really understood PKM well and learned much more.

“To be is to do.” – Socrates

This is my work

The ability to learn is the only lasting competitive advantage for any organization. Hyper-connected work environments require people with better sense-making, collaboration, and cooperation skills. Social learning plays a significant role in this. Democratic workplaces that foster trust can share knowledge better and faster. To this end, I am a keen subversive of many of the last century’s management and education practices.

jarche services

Collaborative Work

Social Learning

Connected Leadership

Personal Knowledge Management

Adapting to perpetual Beta

Enterprise Social Tools

Communities of Practice

Activate your knowledge

PKM is much more than processing information. It’s about ideas, conversations and especially relationships. Most of all, PKM is a framework to actually do knowledge work. It is a framework that helps move from an awareness of knowledge to activation of its use in the context of getting work done.

My earliest inspiration on the power of personal knowledge management came from Lilia Efimova and her research on blogging as knowledge work. Lilia’s knowledge framework, as explained in her doctoral dissertation: Passion at Work, shows that knowledge work is done within a context and that awareness of context can be developed through ideas, conversations and relations.

PKM EfimovaActivation of knowledge happens in the context of tasks and so the cycle continues.

The top sector represents the domain of developing ideas, which requires the filtering of vast amounts of information, making sense of it, and connecting different bits and pieces to come up with new ideas.
In this process physical and digital artefacts play an important role (Halverson, 2004; Kidd, 1994; Sellen & Harper, 2001), so knowledge workers are faced with a need for personal information management (Landsdale, 1988) to organise their paper and digital archives, e-mails and bookmark collections.
– The sector of conversations reflects the social nature of knowledge work (Brown & Duguid, 1996; Lave & Wenger, 1991) and incorporates the spectrum from passively followed conversations to collaboration with others focused on performing specific tasks. Conversations contribute to both developing ideas and relations with others.
– The lower sector represents the domain of relations, since effective knowledge development is enabled by trust and shared understanding between the people involved (Cross, Parker, Prusak & Borgatti, 2001). For an individual, this means a need to establish and maintain a personal network (Nardi et al., 2002), to keep track of contacts (Whittaker, Jones & Terveen, 2002), or to make choices about which communities to join and which to ignore. [Passion at Work, page 11]

My interpretation of this over the years resulted in the — Seek (filter) > Sense (discern) > Share — framework, showing PKM as a process of moving ideas and conversations through relationships of people in networks, communities (CoP), and work teams.

PKM at workPKM is completely contextual. That’s why it’s so personal. PKM is rather useless if it is separate from work. PKM is a way to integrate learning and work. PKM is pretty well the antithesis of formal education and training. Knowledge only emerges through the work, it is not predetermined. With PKM, there is no curriculum. Work is learning and learning is the work. This is relatively simple to understand but often difficult to put into practice. I run workshops on PKM but the most important part is putting ideas into practice. We have found through experience that it usually takes at least a month of practice, with reflection and feedback, to become proficient at PKM.

The Connected Workplace

The Connected WorkerToday’s digitally connected workplace demands a completely new set of skills. Our increasing interconnectedness is illuminating the complexity of our work environments. More connections create more possibilities, as well as more potential problems.

On the negative side, we are seeing that simple work keeps getting automated, like automatic bank machines. Complicated work, for which standardized processes can be developed, usually gets outsourced to the lowest cost of labor.

On the positive side, complex work can provide unique business advantages and creative work can help to identify new business opportunities. However, complex work is difficult to copy and creative work constantly changes.

But both complex and creative work require greater implicit knowledge. Implicit knowledge, unlike explicit knowledge, is difficult to codify and standardize. It is also difficult to transfer.

Implicit knowledge is best developed through conversations and social relationships. It requires trust before people willingly share their know-how. Social networks can enable better and faster knowledge feedback for people who trust each and share their knowledge. But hierarchies and work control structures constrain conversations. Few people want to share their ignorance with the boss who controls their paycheck. But if we agree that complex and creative work are where long-term business value lies, then learning amongst ourselves is the real work in organizations today. In this emerging network era, social learning is how work gets done.

Becoming a successful social organization will require more than just the implementation of enterprise social technologies. Developing, supporting, and encouraging people to use a range of new social workplace skills will be just as important. Individual skills, in addition to new organizational support structures, are both required.

Personal knowledge mastery (PKM) skills can help to make sense of, and learn from, the constant stream of information that workers encounter from social channels both inside and outside the organization. Keeping track of digital information flows and separating the signal from the noise is difficult. There is little time to make sense of it all. We may feel like we are just not able to stay current and make informed decisions. PKM gives a framework to develop a network of people and sources of information that one can draw from on a daily basis. PKM is a process of filtering, creating, and discerning, and it also helps manage individual professional development through continuous learning.

Collaboration skills can help workers to share knowledge so that people work and learn cooperatively in teams, communities of practice, and social networks. In order to support collaborative working and learning in the organization, it is important to experience what it means to work and learn collaboratively, and understand the new community and collaboration skills that are involved. “You can’t train someone to be social, only show them how to be social.” Practice is necessary.

The power of social networks, like electricity, will inevitably change almost every existing business model. Leaders need to understand the importance of organizational architecture. Working smarter in the future workplace starts by organizing to embrace networks, manage complexity, and build trust. The 21st century connected enterprise is a new world of work and learning.

For example, traditional training structures, based on institutions, programs, courses and classes, are changing. Probably the biggest change we are seeing is that the content delivery model is being replaced by more social and collaborative frameworks. This is due to almost universal Internet connectivity, especially with mobile devices, as well as a growing familiarity with online social networks.

Work is changing and so organizational learning must change. There is an urgent need for organizational support functions (HR, OD, KM, Training) to move beyond offering training services and toward supporting learning as it is happening in the digitally connected workplace. The connected workplace will not wait for the training department to catch up.

#itashare

Play, explore, converse

Was the dominance of morality usurped by responsibility at the beginning of the industrial era? (Nine Shift: Part 1 – Part 2 – Part 3).

In the Industrial Age of the 20th century, you didn’t have to be of good moral character to work in the factory. But you did have to be responsible.  And so teachers in the 20th century schoolhouse and college taught (still teach) responsibility.   And by that  teachers mean specific behaviors.

Those behaviors are now obsolete. They made sense in the factory …  But not in the virtual office.

As we moved from morality to responsibility one hundred years ago, are we now shifting from responsibility to creativity in the network era? Just last week a creative teenager sold his mobile start-up to Yahoo! for $30 million. If creativity, and especially any resulting innovation, is what is valued and profitable in this era, then why are we teaching and reinforcing responsibility to its exclusion?

Read more

The knowledge sharing paradox

An effective suite of enterprise social tools can help organizations share knowledge, collaborate, and cooperate – connecting the work being done with the identification of new opportunities and ideas. In an age when everything is getting connected, it only makes sense to have platforms in place that enable faster feedback loops inside the organization in order to deal with connected customers, suppliers, partners, and competitors. It takes a networked organization, staffed by people with networked mindsets, to thrive in a networked economy.

enterprise social toolsGetting work done today means finding a balance between sharing complex knowledge (collaboration) and seeking innovation in internet time (cooperation).

how work gets doneIndividual workers can develop sense-making skills, using frameworks like PKM, to continuously learn and put their learning to work. For example, they can seek new ideas from their social networks; make sense of these ideas by connecting with communities of practice; try new ideas out alone or with their work teams, and then share these ideas and practices.

PKM at workBut there is a major issue that gets ignored, by software vendors, managers, IT departments, and most everyone except the workers themselves. People will freely share their knowledge if they remain in control of it. Knowledge is a very personal thing. Most workers do not care about organizational knowledge bases. They care about what they need to get work done. However, if we are going to build organizational knowledge from individual knowledge-sharing, we have to connect the two.

The knowledge sharing paradox is that enterprise social tools constrain what they are supposed to enhance. Why would someone share everything they know on an enterprise network, knowing that on the inevitable day that they leave, their knowledge artifacts will remain behind? I could not imagine having this blog (AKA my outboard brain) cut off from me. I would not put anywhere near the effort I do now if someone else controlled my access to this blog.

The elephant in the room is human nature. Enterprise knowledge sharing will never be as good as what networked individuals can do. Individuals who own their knowledge networks will invest more in them. I think this means that innovation outside of organizations will continue to evolve faster than inside. It may mean that the half-life of organizations will continue to decrease, as more nimble businesses continuously emerge to compete with incumbents. Whoever creates an organizational structure that bridges the individual-organizational knowledge sharing divide may have significant business advantages.

PKM in 2013

“The basic unit of social business technology is personal knowledge management, not collaborative workspaces.” —Thierry de Baillon

Personal knowledge management (PKM) is a set of processes, individually constructed, to help each of us make sense of our world and work more effectively. But what we loosely call knowledge, using terms like knowledge-sharing or knowledge capture, is often just an approximation. As knowledge management expert Dave Snowden says, we are not very good at articulating our knowledge; “We always know more than we can say, and we will always say more than we can write down.” [see comment by Cynefin co-author, Cynthia Kurtz]

Knowledge

When we use our knowledge to describe some data, such as what we remember from an experience or our summary of a book, we convey this knowledge by creating information, even though writing it down is not perfect. This does not mean that we shouldn’t even try, because the cumulative pieces of information, or knowledge artifacts, that we share can help us have better conversations and increase our understanding of things that cannot easily be codified. Our individual sense-making can be shared, and from it can emerge better organizational knowledge. This is not a linear process, as in from information we get knowledge, which over time becomes wisdom. Gaining knowledge is much messier than that.

Becoming knowledgeable can be thought of as bits of knowledge partially shared and experienced over time. It is laborious, hence the reason why masters through the ages could only have a limited number of apprentices. But when writing, and later books, came along, we had a new technology that could more widely distribute information created by the wise, and also the not so wise. Whether being mentored by a master or reading a book, knowledge does not actually get transferred, but shared observations and information can be helpful to those who have a desire to learn and do something with their learning.

Merely being well read is not enough to be knowledgeable, as possibly first noted by Socrates. Plato wrote in Phaedrus that Socrates felt the written language would result in “men filled, not with wisdom, but with the conceit of wisdom, who will be a burden to their fellows“. Socrates saw a core truth in learning from artifacts like books. Even today, we cannot become complacent with knowledge and just store it away. It has a shelf life and needs to be used, tested and experienced. It should be shared amongst people who understand that they are only seeing a fragment of others’ knowledge. Because it is so difficult to represent our knowledge to others, we have to make every effort to continuously share it. Once is not enough, as most parents know. Knowledge shared in flows over time can help us create better mental pictures than a single piece of knowledge stock, like a book, can ever do.

Seek : Sense : Share

Capturing knowledge, as crudely as we do, is just a first step. The PKM framework I have developed over the past eight years suggests two more steps: sense-making and sharing. PKM, or learning in networks, is a continuous process of seeking, sensing, and sharing.

Seeking is finding things out and keeping up to date. Building a network of colleagues is helpful in this regard. It not only allows us to “pull” information, but also have it “pushed” to us by trusted sources.

Sensing is how we personalize information and use it. Sensing includes reflection and putting into practice what we have learned. Often it requires experimentation, as we learn best by doing.

Sharing includes exchanging resources, ideas, and experiences with our networks as well as collaborating with our colleagues. As Tim Kastelle notes:

Yes, when we send our ideas out into the world, they change the people with whom they interact.

But sending these ideas out, and seeing how they interact with people changes us as well.

PKM 2013

Innovation

Scott Anthony, author of The Little Black Book of Innovation, identifies four skills exhibited by innovators: Observing; Questioning; Experimenting; Networking. These directly align with the PKM framework of Seek, Sense, Share. It is quite likely that innovation in organizations can be improved with individuals practising PKM. It could even be a major value proposition for Learning & Development departments everywhere, something to seriously think about.

Seeking includes observation through effective filters and diverse sources of information. Sense-making starts with questioning our observations and includes experimenting, or probing. Sharing through our networks helps to develop better feedback loops. In an organization where everyone is practising PKM, the chances for more connections increases.

PKM may be an individual activity but it is also social. It is the process by which we can connect what we learn outside the organization with what need to do inside. Research shows that work teams that need to share complex knowledge need tighter social bonds. Work teams often share a unique language or vocabulary. However, they can become myopic and may lack a diversity of opinions. Social networks, on the other hand, encourage diversity and can sow the seeds of innovation. However, it is almost impossible to get work done in social networks due to their lack of structure. PKM is the active process of connecting the innovative ideas that can arise in our social networks with the deadline-driven work inside organizations.

PKM is beneficial on both a personal and organizational level, but its real value is in increasing innovation. Without innovation, organizations cannot evolve.

Social Learning

Both collaborative behaviours (working together for a common goal) and cooperative behaviours (sharing freely without any quid pro quo) are needed in the network era. Most organizations focus on shorter term collaborative behaviours, but networks thrive on cooperative behaviours, where people share without any direct benefit. PKM helps to add cooperation to workplace collaboration.

social ties collaboration cooperation

In addition to seeking, sensing and sharing, we need to become adept at filtering information as well as discerning when and with whom to share. Like any skill, these require practice and feedback. Much of this feedback can be provided in communities of practice, a half-way space between work teams and social networks, where trusted relationships can form that enable to share more openly.?

Connecting social networks, communities of practice and work teams, becomes an important framework for integrating learning and working in the network era. We seek new ideas from our social networks and then filter them through more focused conversations with our communities of practice, where we have trusted relationships. We make sense of these embryonic ideas by doing new things, either ourselves, or with our work teams. We later share our creations, first with our teams and perhaps later with our communities of practice or even our networks. We use our understanding of our communities and networks to discern with whom and when to share our knowledge.?

Narration

Narrating one’s work does not get knowledge transferred, but it provides a better medium to gain more understanding. Working out loud is a concept that is very easy to understand, but not quite so easy to do. Most people are too busy managing in their information age workplaces and have little spare time to try to learn how to work in the network age. The most important step in learning a new skill is the first one. This same step has to be repeated many times before it becomes a habit.I have learned that the first step of starting to work out loud, as part of personal knowledge management, has to be as simple as possible. Here are three simple steps I recommend to begin a regular PKM practice with.

1) Free Your Bookmarks: This is a very simple shift that only requires a slight deviation from a common practice: saving bookmarks/favourites on your browser. Using tools like Diigo, or Delicious moves them off a single device, makes them more searchable, and (later) makes them shareable. Being able to share is usually not a prime reason why people start using social bookmarks but it becomes more important over time.

2) Aggregate: Driving as many information sources as possible through a feed reader such as Google Reader or Feedly, saves time and helps stay organized. It is amazing how many people still do not understand RSS or how to grab a feed and save it. Aggregation makes information flows much easier to deal with.

3) Connect: How does one get started micro-blogging on a platform like Twitter? I suggest beginning with an aim in mind, such as professional development or staying current in a specific field. The search function can help find people who post about a specific topics. To start, one should follow no less than 20 and no more than 30 interesting people. Once set up, beginners should dip into their stream once or twice a day and read through any posts of interest. Over time, as they follow links, they may add or delete feeds. Within a week or two, anyone should be able to sense some patterns and then modify their streams to provide more signal and less noise.

Sometimes we get all caught up in the latest social media tools. Getting started working out loud is not complicated and should not involve a steep learning curve on a complicated system. It is best to start with simple tools and frameworks.

Small pieces, loosely joined

The mainstream application of knowledge management and learning management over the past few decades has had it all wrong. We over-managed information, knowledge and learning because it was easy. Our organizations remain enamoured with the next wave of enterprise software systems. But the ubiquity of information outside the organization is showing the weakness of centralized enterprise systems. As organizations begin to understand the Web, the principle of “small pieces loosely joined” is permeating some thick industrial age walls. More workers have their own sources of information and knowledge, often on mobile devices, but they often lack the means or internal support to connect their knowledge with others to actually get work done. Supporting PKM, especially internal sharing, can help information flow more freely.

Personal knowledge management frameworks can help knowledge workers capture and make sense of their knowledge. Organizations should support the individual sharing of information and expertise between knowledge workers, on their terms, using PKM methods and tools. Simple standards like RSS can facilitate this sharing. Knowledge bases and traditional KM systems should focus on essential information, and what is necessary for inexperienced workers. Experienced workers should not be constrained by too much structure but rather be given the flexibility to contribute how and where they think they can best help the organization.

We know that formal instruction accounts for less than 10% of workplace learning. The same rule of thumb should apply to knowledge management. Capture and codify the 10% that is essential, especially for new employees. Now use the same principle to get work done. Structure the essential 10% and leave the rest unstructured, but networked, so that workers can group as needed to get work done. Teams are too slow and hierarchical to be useful for the network era. Organizations structured around looser hierarchies and stronger networks are much more effective for increasingly complex work.

Conclusion

PKM is a framework for individuals to take control of their professional development while working in organizations or across networks. Disciplined personal knowledge management brings focus to the information sea we swim in. The multiple pieces of information that we capture and share can increase the frequency of serendipitous connections, especially across disciplines and outside organizations. As Steven Johnson, author of Where Good Ideas Come From says; “chance favors the connected mind“.

As the world keeps churning, work today is all about learning

to sell is humanThe title of this post is what Dan Pink, in his book To Sell is Human, would call a rhyming pitch. He also discusses the question pitch, and I followed his recommendation in the Pitch chapter and developed my own.

Are things more complex now, than they were five years ago?

Your Work? Your Markets? Your Customers? Your Profession?

I also developed a Pixar pitch:

Work used to be fairly straight forward. You had a job, knew what to do, and were paid to do it. Then the Web appeared. Everybody got connected to almost everyone else. All these connections made things more complex.  Some work was automated. Some of it outsourced. Much of it became more complex. Making sense of complexity, and developing ways to keep up, is how I help people and organizations.

Finally I created a one-word pitch: SENSE-MAKING

The Pitch chapter also explains the Twitter pitch (140 characters) and the subject line pitch. These are all excellent exercises to focus on your business or mission, and I will continue to refine mine over time.

Here is Dan’s pitch to continue reading the book, subtitled “the surprising truth about moving others“:

Here we confront a paradox. There are no “natural” salespeople, in part because we are all naturally salespeople. Each of us – because we’re human – has a selling instinct, which means that anyone can master the basics of moving others. The rest of the book will show you how.

I found the book quite compelling and much of what was covered, such as improv skills for business, are areas of interest for me. The chapter on Clarity was directly aligned with my work on personal knowledge mastery . In it, Beth Kanter is quoted using my Seek-Sense-Share framework in her Content Curation Primer and earlier post.Kanter-PKM

In this chapter, Dan also proposes that you seek out the “one percent”.

Don’t get lost in the crabgrass of details, he [Pink’s Law professor, Harold Hongju Koh] urged us. Instead, think about the essence of what you’re exploring – the one percent that gives life to the other ninety-nine. Understanding that one percent, and being able to explain it to others, is the hallmark of strong minds and good attorneys.

This is the essence of sense-making in PKM. It is about seeking information and knowledge and distilling it so that you can make sense of it and then it is ready to be shared. Seek, make-sense and share (then repeat).