An understanding of the research on how and why groups of people change can lead to better ways of organizing as a society or an organization. For instance, small groups of committed individuals who want to influence society need a significant presence to make that change happen: twenty-five percent.
“When a minority group pushing change was below 25% of the total group, its efforts failed. But when the committed minority reached 25%, there was an abrupt change in the group dynamic, and very quickly the majority of the population adopted the new norm … “And if they’re just below a tipping point, their efforts will fail. But remarkably, just by adding one more person, and getting above the 25% tipping point, their efforts can have rapid success in changing the entire population’s opinion.” —Science Daily 2018
However, if the people have an unshakeable belief, such as religious zealots or fervent believers, then you need fewer committed people: ten percent.