Not your average consultancy

When we got together as the Internet Time Alliance it was rather obvious that we were not going to be your usual consulting company. We are five principals and one associate, spread across nine time zones, who share a passion for our work. Status quo and cookie cutter solutions are not our business. Jay likens us to a group of artists who share the same gallery. That’s not a bad metaphor. We communicate pretty much every day, using all types of what are now called social media, but we remember the days of computer supported collaborative work (CSCW) and many other terms that have been cast aside. There are a couple hundred years of experience at the Internet Time Alliance.

One thing that differentiates us is our approach to wired work. Our interlaced networks are dominated by innovators and early adopters. Most of us are early adopters in that we put into practice much of what we recommend. We tried out that new blogging thing a long time ago. We’ve been on Twitter for several years. When we suggest ways to work smarter, we’ve done them. When clients are ready to cross the technology adoption chasm, we’re the pathfinders. That means we’ve failed several times already. We’ve learned from those mistakes. We don’t wait until the early majority is ready and then launch packaged services for that market. We’re already on to the next challenge, staying ahead and testing the waters.

Our networks are an essential part of our business.

“What the Internet Time Alliance brought to the table in our engagement was not only their extensive experience but their networks as well. While we in our organization have networks of our own, the quality and extensiveness of the ITA network added a value that we would not have been able to tap alone, and led us to a superior solution that will better serve our customers.” (Corporate University Manager within Fortune 500 Health Insurance company)

 

Informal learning is a business imperative

In Part 2 of Social Learning doesn’t mean what you think it does, my colleague Jane Hart  uses a very helpful diagram created by a previous colleague of mine, Tom Gram:

Tom Gram’s diagram [reproduced below] shows that “most work requires a combination of knowledge work and routine work. These characteristics of jobs and work environments call for different approaches to training and development.” [see  Mapping informal and formal learning strategies to real work], so the work of the L&D department will be very different in different organisations, depending on the type of workers and work done.

I connected this to the whole notion of simpler work getting automated and outsourced usingTom’s framework.

I then created my own graphic and looked at what happens to work if this is true.

Supporting informal learning and helping connect tacit knowledge in the enterprise are now business imperatives, not just something extra. The valued work in the enterprise is increasing in variety and decreasing in standardization. It is moving to the edge. Organizations that do not optimize informal learning may themselves get automated and outsourced.

Social networks drive Innovation

I’m always looking for simple ways to explain how networks change business and how social media help to increase openness, driving transparency and increasing innovation.

Does this graphic stand on its own, or is there more explanation required?

Updated:

With significant feedback via Google+, here is the next, but not last, version.

Version 3 (thanks to Dan Pontefract & Simon Fowler and many others on Google Plus)

Adapting to a networked world

Simon Bostock referred me to this speech that Ben Hammersly gave to the UK’s Information Assurance Advisory Council. The main theme is how the ruling generation (Baby Boomers) are failing to understand how the Internet has changed EVERYTHING.

You’re all the same age, and upbringing, as the people that the digital generations are so upset with. Don’t take it personally, but your peers are the sorts of baby-boomers that have been entrusted with the future, while they are obviously so deeply confused by the present.

For example:

[Moores Law] This is all obvious for us, yes, but Truth Number One, is that anything that is dismissed on the grounds of the technology-not-being-good-enough-yet is going to happen. We have to tell people this.

Fundamental Truth Number two is that the internet is the dominant platform for life in the 21st century.

Indeed, a small part of the trigger for the London riots can be understood as the gap between the respect given to peoples’s opinions by the internet, and the complete disrespect given by the government and the ruling elites.

The government, and the security industry, in this country and elsewhere, have spent the past ten years really blowing it. Time and time again there has been a demonstration of security theatre, or overreaction, or overstatement of the risks in hand. From liquids in airports to invading Iraq, no one believes this stuff any more.

Hammersly likens his role as “translator” between the ruling generation and the younger generations, and given his record, he seems to be doing this with a vengeance. I’m sure it will still take some time to get the message through.

Earlier this year I spoke to HR Executives and Chief Privacy Officers about social media, the most visible part of the world connected by the Internet. After one presentation it was clear that the group (all over 40) knew that things were changing but few understood what they could do within the context of their own organization. Or perhaps they had no real incentive to do so.

While people like Hammersly are needed as translators, we also need pathfinders to show concrete measures that can be taken by the pioneers. Using the  tipping point metaphor, Mavens deeply understand the situation, Connectors are needed to get the word out and Salespeople have to convince those in control to take action. That means there’s work for many while we get to the critical mass where a networked way of working (e.g. wirearchy) living (e.g. Shareable) and learning (e.g. MOOC)  become natural.

The Freelance Revolution

The notion that work is changing and that free agent knowledge workers will dominate the new economy was something I discussed in my Master’s thesis, published in 1998.  I’ve been talking about free agents as the future of work on this blog almost since I started it. I wrote that free agents are the future of work in 2004 when I noticed that it was getting much easier to be a free agent. In my first year as a freelancer, I learned business lesson #1 : there IS NO BUSINESS until you have a customer.

After three years, I created a list of what being a free agent meant to me:

10. Doing my own tech support

9. Only working seven days a week

8. Paying cash & avoiding monthly payments

7. Time for exercise and reading

6. Lots of short breaks, but no long holidays

5. Getting asked to volunteer more

4. Seeing more of my banker

3. Seeing more of my family

2. Looking forward to Mondays

1. Creating my own opportunities

I likened free agentry to a natural enterprise and noted that salaried work is a mug’s game:

Corporations have had continuous profits while workers have seen none of it. Trickle down economics doesn’t work. One of the few options for individual workers is to establish a new work contract. However, unions are losing influence and collective bargaining hasn’t done much for workers’ wages.

It’s getting easier for individuals to connect with social applications like Facebook and we are also seeing tools like Linked-In for business. The tools for individual workers to connect and collaborate are now available, though we don’t have the culture or mindset to fully embrace them yet.

My brush with full-time employment inspired me to write: you do not own me:

I have often referred to salaried employment as indentured servitude, and practices such as non-compete clauses are examples of this culture. Perhaps with more worker mobility, a growing body of free-agents and less dependence on corporations for work, we may see this culture changing. Let’s hope that the lawyers hear about this soon.

My recommendation two years ago was – freelancers unite:

If contract work seems like the only option, then start networking with co-workers and competitors. Band together as a guild or association and help each other out. Think of it as a freelancers union and look into group health care, joint marketing and shared administration. You can’t do this working 40 hours a week for The Man. The deck is stacked with laws supporting either employers and employees but the future of knowledge work is free-agency. The powers that be, corporations and unions, won’t change to help out freelancers, we have to help ourselves.

Being a free agent has been like riding the roller coaster, but after this decade it seems that it is becoming the norm. One of my inspirations when I went on my own was Dan Pink’s Free Agent Nation. Via @DanielPink on Twitter, I just came across this article in The Atlantic – The Freelance Surge is the Industrial Revolution of Our Time:

This transition is nothing less than a revolution. We haven’t seen a shift in the workforce this significant in almost 100 years when we transitioned from an agricultural to an industrial economy. Now, employees are leaving the traditional workplace and opting to piece together a professional life on their own. As of 2005, one-third of our workforce participated in this “freelance economy.” Data show that number has only increased over the past six years. Entrepreneurial activity in 2009 was at its highest level in 14 years, online freelance job postings skyrocketed in 2010, and companies are increasingly outsourcing work. While the economy has unwillingly pushed some people into independent work, many have chosen it because of greater flexibility that lets them skip the dreary office environment and focus on more personally fulfilling projects.

Welcome to the revolution, folks. Let’s keep working together.

From jobs to meaningful work

The Company Men is a movie that “centers on a year in the life of three men trying to survive a round of corporate downsizing at a major company — and how that affects them, their families, and their communities.”  The movie is entertaining but I am most interested in how it showed the real work shift that is happening, not the effects of recession but the new nature of work.

[Spoiler Alert]

Movie synopsis on Wikipedia

Two factors appear to be at the root of the demise of this shipping company. Work is getting outsourced, as is obvious from the rusting shipyards, as well as automated, requiring fewer blue-collar workers. The worship of shareholder value is covered in detail, with the executives doing everything they can to drive up share prices, increasing the value of their stock options while delivering another round of layoffs.

Most of the movie centres on how a few managers/executives deal with losing their jobs. During this time they learn a couple of lessons.

  • Meaningful work is in creating something of value that delights customers.
  • A job is not the same as meaningful work.

When they finally embark on rebuilding a ship-building company, it is quite different from the original industrial era company.

  • All support functions, including sales and HR, are working collaboratively in the same room.
  • Everyone is committed and seems to have a sense of skin-in-the-game.
  • Management and employees are working together.
  • There is real communication among people who understand and respect each other, many having shared some tough experiences together.

The new company seems to have inverted the hierarchical pyramid, putting customers first, then creating an environment to support the front-line workers, understanding that they’re in a much more complex environment than before. This will be a smaller scale manufacturing enterprise, relying more on brains than brawn. Even though this had a bit of a Hollywood ending, it shows that the future of work in North America will be different.
titanic
In order to remain flexible, 21st century companies will be smaller. Workers will have to be more agile and will likely have to change companies more often, requiring more of a freelancer’s attitude. Everyone will have to be focused on the customer. Status hierarchies will crumble as everyone can ask, “What have you done for my company lately?”. The workplace will be less comfortable with less job security, but much more work will be meaningful. It’s obviously not that meaningful here and now at the end of the current industrial/information era, with 84% of workers wanting to change their jobs. It’s time for all of us — politicians, workers, managers — to stop thinking about jobs and create meaningful work. It will help us get on with the work of the century.

Lead, follow or get out of the way

A while back, it was only those nasty dictatorships that shut down communications, but now “enlightened” democracies like the USA and the UK are doing the same. However, it’s not really about social media, as they’re just the current manifestation of the Internet. The Cluetrain made it clear in 1999, “Hyperlinks subvert Hierarchy”. We are living in a complex, hyperlinked society and this interconnectivity is changing how we work and live.

Nine Shift likens it to 100 years ago when we left the agrarian age and moved into the industrial age: we are at a turning point in society (2008-2012) and the old way gives way to the new way (2010-2020). Mark Federman sees this point in time as just past mid-way in a 300-year transition of our dominant communication medium, from the print age to the electric age, starting with the telegraph and currently manifested with Web 2.0 [see Why Johnnie & Janey Can’t Read and Why Mr & Mrs Smith Can’t Teach PDF].

Social media for marketing was the tip of the iceberg. This didn’t shake much up, as there was no significant power shift. Corporations stayed in charge. But the real power of social media is for getting things done. Social media facilitate learning and working; which are now joined at the hip in the creative, complex workplace that’s 24/7 in multiple time zones. They give communication power to each person. Social media enable ridiculously easy group-forming, for both furthering democracy and enabling hooligans.

Institutions are just beginning to realize how profound these changes are and they are fighting back. The role of bureaucracy is to maintain the status quo. For the last one hundred years, our positions in the hierarchy have given us our purpose. In North America, people still ask, “What do you do for a living?”. It places us in the pecking order. This was very noticeable when I worked for the federal government in Ottawa 20 years ago. Each job title had a number of digits. The more digits you had, the lower you were, and therefore of less importance. Traditional, stable hierarchies will be blown apart by the interconnected, always-on electric age.

My observations show these are some of the required qualities for what is currently called the social enterprise, a better way of working together:

Work is open & transparent
There is a constant need to share and work is narrated
Continuous learning is a must
Conversation is valued
There is time for reflection
A culture of Perpetual Beta
Metrics are understood and measured by the workers

These are at cross-purposes with most of our existing organizational structures, whether it be the non-democratic enterprise with the CEO as anointed ruler or the bureaucracies where process trumps purpose. There is little doubt that the powers-that-be will continue to fight against the new medium because it is already destroying many of the old forms of power. This has happened with each communication revolution.

Therefore it’s no surprise that we will continue to hear about the Web being censored or government controlling our communications. If we want open and transparent work, education and governance then we will have to fight for it. The good thing is that the next generation is already onboard. We only have to look to them for inspiration. It’s up to us to step up and provide some leadership.

“Lead, follow or get out of the way”

~ Thomas Paine

Exposing that which lies below the surface

Ken Carroll calls for leaders to be the miners:

You have to dig if you want to find the greatest possibilities within yourself and others. They are not – repeat, not – obvious.

But even simple discoveries can be transformative. They can change individuals and organizations. Seeing your own worst habits can do it. Knowing why you act as you do can do it. Sometimes self-awareness alone makes it obvious where you need to change or even transform.

I’ve often said that 21st century leaders really need to connect & communicate in order to support social learning and collaborative work.

Perhaps a better metaphor is leaders as miners, exposing that which lies beneath the surface.

Some notes on Bureaucracy

In 2005, I wrote – Seth Godin’s quotable Bureaucracy = Death raises a number of issues on why preventive actions are seldom taken by bureaucratic organisations. Seth talks about the effects of bureaucracy on marketing, but it also results in inertia in healthcare, education, et al. I doubt that his idea of a Chief No Officer would be embraced by many companies or institutions.

My belief is that it is the basic nature of managerial organisations that is the prime contributor to a reactive versus a preventive mindset. Why were the levees around New Orleans not maintained? Why is there no funding for programmes such as Canada’s Participaction, but we continue to add more expensive acute care machinery to our hospitals? Why is early childhood education ignored when it is a prime contributor to healthy, contributing citizens? And finally, what can we do to change this?

My belief that bureaucracies are a key contributor to many of our societal and economic problems has not changed in six years, and I’ve picked up a few more references confirming this.

Bureaucracies can amplify psychopathic behaviour, writes David Schwartz, a psychotherapist:

Since psychopaths are usually very smart, they can be quite competent at impersonating regular human beings in positions of power. Since they don’t care how their actions affect people, they can rise to great height in enterprises dealing with power and money. They can manufacture bombs or run hospitals. Whatever the undertaking, it is all the same to them. It’s just business.

Daniel Lemire looks at bureaucracies from a computer programmer’s perspective:

Bureaucracies are subject to the halting problem. That is, when facing a new problem, it is impossible to know whether the bureaucracy will ever find a solution. Have you ever wondered when the meeting would end? It may never end.

Bureaucracies are the enemy of innovation, as they favour self-preservation over change. They are self-serving. They are preventing organizational growth and we don’t need them any longer.

Bureaucracies are (finally) outliving their usefulness, as the economy changes. Valdis Krebs wrote on Adapting Old Structures to New Challenges:

When change was slow, and the future was pretty much like the present, hierarchical organizations were perfect structures for business and government. The world is no longer predictable, nor are solutions obvious. Old structures are no longer sufficient for new complex challenges.

And bureaucracies may be in danger from social media, says Peter Evans Greenwood:

Social media – as with many of the technologies preceding it – streamlines previously manual tasks by capturing knowledge in a form where it is easily reusable, shareable and transferable. What is different this time is that social media is focused on the communication between individuals, rather than the tasks these individuals work on. By simplifying the process of staying in touch and collaborating with a large number of people it enables us to flatten our organizations even further, putting the C-suite directly in contact with the front line.

This is having the obvious effect on companies, eliminating the need for many of the bureaucrats in our organizations; people whose main role is to manage communication (or communication, command and control, C3, in military parlance).

However, some bureaucracies, like the Canadian military,  just keep plugging along, as Mark Federman notes:

On resistance to this report [LGen Leslie’s Report on Transformation].

“[At] a large meeting in December 2010 involving the generals, admirals and senior DND civil servants … it became apparent the tendency was to argue for the preservation of the status quo. … Though grimly amusing, these interactions proved that consensus has not and probably never will be achieved on any significant change.”

We need to reinvent management so that it does not include bureaucracy. Steve Denning suggests dynamic linking as a better alternative to bureaucracy:

Even the best intentions to delight clients or empower staff will be systematically subverted if the work is coordinated through hierarchical bureaucracy. Meshing the efforts of autonomous teams and a client focus while also achieving disciplined execution requires a set of measures that might be called “dynamic linking,” The method began in automotive design in Japan[1] and has been developed most fully in software development with methods known as “Agile” or “Scrum,”[2]

“Dynamic linking” means that (a) the work is done in short cycles; (b) the management sets priorities in terms of the goals of work in the cycle, based on what is known about what might delight the client; (c) decisions about how the work is to be carried out to achieve those goals are largely the responsibility of those doing the work; (d) progress is measured (to the extent possible) by direct client feedback at the end of each cycle.[3]

 

Those hard soft-skills

Soft skills, especially collaboration and networking, will become more important than traditional hard skills. Smart employers have always focused more on attitude than any specific skill-set because they know they can train for a lack of skills and knowledge. Soft skills require time, mentoring, informal learning and management support. Soft skills for the networked workplace are foundational competencies.

So what are these so-called soft skills?

Participating in a decentralized world/society/economy/business requires trust.

Cooperation – in our work is needed so that we can continuously develop emergent practices demanded by increased complexity. What worked yesterday won’t work today. No one has the definitive answer any more but we can use the intelligence of our networks to make sense together and see how we can influence desired results.

We are moving to an economy that values – emotional intelligence, imagination, and creativity.

Putting yourself out there as a learner first means that you may need to check your attitude before going online.

ActingImprovisation:

  • Failure is an Option
  • Practice Passionate Followership
  • Don’t Act, React
  • Go with your Gut
  • Don’t be a Blockhead
  • Trust Others
  • Make Others Look Good

Tolerance for ambiguity – is becoming an important leadership trait in increasingly complex, networked environments.